BankTalkRadio - Customer Relationship Manager (CRM) Solutions for Community Banks

In this episode Jeff Simpkins (http://blog.communitybankconsulting.com/ and http://www.communitybankconsulting.com/) will interview Dave McKinley, Senior Vice President and Chief Operating Officer of Monarch Community Bank, Coldwater, MI about the use of CRM (customer relationship management) solutions in community banking. Monarch implemented a CRM solution previously and recently made the decision to do a reimplementation due to limited acceptance. Dave will talk about lessons learned from the initial implementation of their CRM solution, what they plan to accomplish as a result of doing a reimplementation, and what they have discovered are the true important uses of CRM solutions. Join us for this informative discussion that will benefit banks that currently use a CRM solution or are considering adding one in the future.