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The short pitch will be used to display a brief description of THIS episode in places that list your episodes but have limited space in Facebook, Google Search Results and in iTunes (along with other podcast applications). Your goal when writing this is to win the user's click to check out the episode, and hopefully subscribe after listening. Avoid boilerplate text or duplicating your (ideally much longer) episode description, try to entice the user with aspects of this episode they will enjoy and try to include the most important hooks in the first 5 words. Length of 160-180 chars is optimal. Remember, you can write a good pitch to win the click, but it is up to your episode to win them over.