How to Create a Book to Bring You Business

Our guest is Kristen Eckstein, Chief Book Officer at "The Ultimate Book Coach", CEO of parent company Imagine! Studios, LLC. Kristen will be discussing creating a book to bring you business and will answer for us the following questions:

1. What are the four crucial questions I should ask myself for any topic I'm thinking of writing about?

2. What about eBooks? When should I decide to skip the other publishing options and publish directly to Kindle?

3. What are the top online marketing tactics to market my book?

Kristen Eckstein, the Ultimate Book Coach, is a sought-after independent publishing expert, two time best-selling author and award-winning international speaker. Her reputation is to create books that bring you business through Ghost Publishing, a term she coined to define her exclusive done-for-you independent publishing program, "I am Published!" She has been in the publishing industry since 2003, ran a traditional publishing company, Vanity Publishing House, and started her own independent publishing house with a traditional arm. To date she has started 45 publishing companies and published 133 books and eBooks, 13 of those her own.