Assertiveness: The science on how & why to be assertive, with Dr. Randy Paterson

Welcome to Amy Alkon's HumanLab: The Science Between Us, interviewing the luminaries of behavioral science.

Assertiveness isn't about "building a good disguise," Dr. Randy Paterson explains. "It's about the courage to take the disguise off." It's "about being THERE."

Paterson, a clinical psychologist, is the author of the excellent book I've recommended in my column, "The Assertiveness Workbook: How To Express Your Ideas and Stand Up for Yourself at Work and in Relationships," and that's exactly what he and I will be laying out on tonight's show.

Paterson takes a very rational, behavioral approach and gives extremely practical tips for how to change, and this show should help even already-assertive people notice and shore up areas where they could do better.

Join me and all my fascinating guests every Sunday, 7-8 p.m. Pacific Time, 10-11 p.m. Eastern Time, at blogtalkradio.com/amyalkon or subscribe on iTunes or Stitcher.

Please support this show by buying my new science-based and funny book, Unf*ckology: A Field Guide to Living with Guts and Confidence.