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A.M. Williams interviews COOL branding expert/author/speaker/coach Roy Smoothe. Roy has worked with top thought leaders and Olympic athletes to provide the ultimate motivation (powerful messages over great music). Roy also is the founder of JUST COOL branding and works in fashion, cosmetics, and even television and film. Join us as Roy shares his COOL Strategies for business brands, and discusses his #1 best-selling album "Driving Ambition".