A record 226 million shoppers visited shops and websites over Black Friday weekend (which includes Thursday, Friday, Saturday and projected spending for Sunday), up from 212 million last year. And more than half (51.4%) bought apparel and apparel accessories.
Digging deep into their holiday budgets, the average holiday shopper spent $398.62 over the weekend, up from $365.34 last year. Total spending reached an estimated $52.4 billion. Shoppers also checked out retailers’ deals online, spending an average of $150.53 on the web — 37.8% of their total spending.
SPONSOR: American Negotiators