Breakthrough in the Direct Response Television Market - Test 6

Bill McAlister is the President of Top Dog Direct (formerly Media Enterprises), a marketer of direct response television/As Seen on TV products. Bill has been in the DRTV industry for 27 years, having started at QVC. He will share his insights on how to find the right products using the infomercial format and what it takes to successfully market products on TV and roll them out to the retail market.