Interview with Sarah Brummitt - The Language of Leadership

Listen as Clare Maxfield interviews Sarah Brummitt on her AICI 2015 conference presentation, Story Telling - The Language of Leadership.

The amount of information created in the world is doubling every two years and the speed of generating yet more data continues to increase. As professionals and as individuals we are overwhelmed with facts, figures, chat, charts, tweets, posts, messages, texts and emails. Our attention span is under assault as we strive to be ‘plugged in’, online, texting, emailing, posting, tweeting, blogging and messaging 24/7. What all of this means is that the challenge facing professional men and women everywhere is how to stand out, rise above, be heard, impress, persuade and motivate others against a background of all this ˜noise’. Exquisite influencers talk the language of leadership in a wide variety of professional contexts - and that means telling great stories. This session will provide you with the knowledge and tools to both deliver and coach the art, science and magic of storytelling in your business.

To find out more about our conference and our association go to www.aici.org