The Neuroscience of Franchising

Today on ZorCast, host Brendan Major is joined by Lizette Pirtle to talk about the exciting topic of neuroscience as it relates to the franchise industry. Lizette will talk about how understanding neuroscience helps when planning for franchise success, so make sure to tune in!

About Our Guest

Lizette Pirtle is a change maker and a franchisee success expert with unique abilities to provide franchisees the foundation they need for successfully replicating the franchise system in which they invested. Her 20 plus years of franchise experience is expansive covering daily operations, marketing, communications, support, and training. For Lizette franchisee success is an art and a science. As a lifelong student of how the brain operates and how we create success or failure through our habits, emotions, willpower, and beliefs, Lizette applies her knowledge of the workings of the brain to ensuring a quick franchisee ramp-up and success.

Lizette has a knack for designing franchise operational and training systems that allow franchisees and franchisors achieve the success and results they seek. She has a unique strength for breaking concepts down and creating powerful, efficient, and effective processes and business format systems. She derives tremendous joy in assisting her clients implement their vision and franchisees achieve success. 

A trainer, speaker, writer, and coach, Lizette is passionate about communicating with, serving others, and sharing her knowledge and experience to create transformation and change. Her greatest mission is to change traditional views about franchisee success to bring about the understanding that it is more of an inner game than ever imagined.