Finding the Sweet Spot in your Franchise

This week on Franchise Today, host Brendan Major is joined by Brenden Drew, VP of Franchise Development at Abbott's Frozen Custard. Brenden will join us to talk about many aspects of the business that have helped Abbott's continue to successfully grow since 1902. Abbott's has four pillars to their strategy that has helped them find success for years and years. Brenden will talk about the reasons that it's important to know who you are as a business, and figure out what makes you unique in the marketplace. He'll also dive into the importance of building a strong team, the importance of building and implementing attainable annual plans, and why Abbott's believes that it's vital to treat your franchisees like customers. This is a great chance to hear from a franchise that has been in business for over 100 years; definitely not one to miss! About Our Guest Brenden Drew has been part of the family business for the last twenty years working in various capacities. Brenden currently lives in Boston, MA and focuses on attracting new franchisees while assisting current franchisees with their operations. Brenden earned both his B.S. and M.S. in Accounting and Finance from Fairfield University and is a licensed CPA.