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The Buying Power of Women in the Auto Industry

  • Broadcast in Automotive
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Women make up over 60 percent of all auto purchasers. They also influence nearly 90 percent of all auto purchases. For sure, today's woman isn't just sitting pretty at home; she's making weighty decisions in every aspect of society, and particularly in the automotive industry.

Join our guests, Mary Van Note and Beth Perro-Jarvis, of the strategic firm Ginger Minneapolis, as they share insights on these and other important topics regarding the powerful influence of women on the economy.

 

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