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Rohit Bhargava has spent most of his career inspiring better marketing by helping companies act in more human ways. He is the #1 best-selling author of Likeonomics: The Unexpected Truth Behind Earning Trust, Influencing Behavior, and Inspiring Action. The book offers a new vision of a world beyond Facebook where personal relationships, likeability, brutal honesty, extreme simplicity, and basic humanity are behind everything from multi-million dollar mergers to record-breaking product sales. There is a real ROI to likeability, and exactly how big it is will amaze you. His latest book is Always Eat Left Handed: 15 Surprisingly Simple Secrets Of Success. It gives entertaining lessons beyond the obvious and oft-repeasted "Make mistakes. Do what you love. Take risks. Never give up."
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