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Social Entrepreneurship in New Orleans on Authenticis: Authentic Business Begins Hear!

  • Broadcast in Self Help
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Across town is Vitrano’s macrobiotic fast-food joint, Naked Pizza. When he discovered the place, in 2006, it was a single-store outpost called World’s Healthiest Pizza and was sorely in need of a makeover. “Their pizza box gave you a dissertation on your colon,” Vitrano, 47, says. He intervened, helped rebrand the business, and became a partner in the company last year. Naked Pizza has since begun selling franchises; it has six locations and plans to open about 75 to 100 more over the course of the next 12 months.

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