Once you've perfected your interview skills and you've developed a list of companies who you'd love get on board as sponsors, your work has just begun. But use this technique properly and it's virtually guaranteed to work. First, research out everything you can find on the company and it's CEO. All those small details. How did the company start? Where was it founded? What are their sales? Make a list of facts. Then on to the CEO. Where did she grow up? What college did she attend? How did she wind up with the company? Study this info and become a virtual expert on the company and the CEO. Now listen on to learn how to turn that information into gold. It's guaranteed to work. And it will make your podcast a financial success. It's so simple and yet so powerful.
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