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The idea is simple - Look for ways to spread kindness to others in your own community, whether random or otherwise. Go out and do something to brighten someone's day. Your act of kindness can be anything, big or small. Created by Dustin and Stephanie Metzler of Chicago, IL., The Pay It Forward Effect "cards" follow the ripple of the kind deed by using social media along with a very creative way to keep track of "the ripple".
Visit their site, https://www.thepayitforwardeffect.com/