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UM Marketing Madness

UM Marketing Madness

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The world according to marketing.

On-Demand Episodes

Students Today. Alumni Tomorrow. (STAT) is a student organization that supports the University of Montevallo Student Emergency Fund by engaging fellow students in philantrhopy.
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Hear from PR profesionals from healtchare, non-profit, corporate, and other industries discuss PR and its role in marketing.
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UM alumnus, Michael Powell, will discuss Royal Cup Coffee's sales and marketing efforts. He will also discuss his UM experience and his career path that lead him to his current role at Royal Cup Coffee.
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We will discuss the world of sales, careers in this category, and how even customer service is a vital part of the sales process.
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This continues our discussion of products and product planning. We will also discuss the product lifecycle.
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We will discuss aspects of products and categories of products in the marketplace.
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The cruise ship industry is very competitive and has experienced rapid growth the past 10-15 years. Many of the cruise lines are owned by one parent. They can compete for similar consumers, but each cruise line has defined their... more
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Can ESPN find ways to stay relevant? Consider the 4Ps as they relate to this article. Product - ESPN cable broadcast Price - $6-$7 in a bundle or $20 as a stand alone product Promotion - how do they promote the value of the stand... more
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