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Tough Talk with The Rite Concept

  • Broadcast in Entrepreneur
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Dr. Craig B. Wiener is a licensed Psychologist based in Worcester, Massachusetts where he specializes in the treatment of children, adolescents and families. Dr. Wiener obtained his Doctorate Degree from the Clark University in 1979. He has taught in the Psychology Graduate Department at Clark University and in the Undergraduate Psychology departments at Worcester State University and Anna Maria College. In addition to over thirty years of private practice, he is an Assistant Professor in the Department of Family Medicine and Community Health at the University of Massachusetts Medical School, and Clinical Director of Mental Health Services at Family Health Center of Worcester where he supervises a large staff of clinicians, Post-doctoral Fellows, and Pre-doctoral Psychology and Social Work Interns.
Throughout his career, Dr. Wiener has questioned the growing tendency to make behavioral problems medical disabilities. His groundbreaking work with ADHD shows that the behaviors included in the ADHD diagnosis can become frequent due to reinforcement.

Martha Guidry, the principal at The Rite Concept, brings over 15 years of combined brand management, concept development, and research experience to each of her projects. The trade knows her as “The Concept Queen” due to her proven expertise in new concept development and positioning.  After completing her MBA at Harvard, Martha spent six years in consumer marketing for Procter & Gamble and Hasbro Toys. She has developed new product concepts for launch into the marketplace for nationally recognized companies such as Pfizer ®, Bush Beans®, Pizza Hut®, DuPont®, and Amway®. Clients perceive Martha as an unusually dynamic, creative and resourceful consultant and practitioner with the business know-how to drive your business to winning results.

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