Special Guest Erik Luhrs and Dr. Ken Gibson

Erik Luhrs has been called “The Bruce Lee of Sales,” a “Marketing Maestro” and a “Sales Funnel Mr. Fix-It.” By utilizing GURUS Selling and Transpositional Marketing, he has become a sought-after marketing and sales consultant and created profit-catapulting strategies for 100’s of businesses. He has worked with companies of all sizes, from $1MM start ups to Fortune 500 companies like McGraw-Hill & Credit Suisse. Erik believes that to drive up customer sales you must Align everything! On the salesperson’s side this includes: sales management expectations, the persona sales reps create, the selection of sales training for sales skills, the cold calling and other initial sales techniques salespeople use, the sales presentation they deliver, and their skill at handling sales objections. In this way it is much easier to align with the customer’s side which makes for more effective sales and an easier time of closing sales. This is the essence of strategic selling most sales managers want but fail to create for their direct sales teams: Alignment. In designing the GURUS Selling System Erik studied the key methods of sales effectiveness from today’s leading sales consultants. He determined that selling techniques and closing sales techniques are useless if the salesperson has not first Aligned fully with the client’s Unique Buying Position. This is why he stresses the importance of a properly designed Marketing to Sales to CRM Experience Funnel. Erik is certified in NLP, The Silva Method & Accelerated Learning. He’s been featured by Entrepreneur, Fox Business News, CNBC, BNET and others, and he is always available to give sales advice to the media. Dr. Ken Gibson is the founder of LearningRx, a national brain training franchise with 71 centers across the U.S. He is also the author of "The Purpose Directed Business; An insider's look into the values, strategies, and 15 key profitability keys of small business success" (his second book).