Rapid Realty's Rapid Expansion One Apartment at a Time!

Franchising is not a new concept to the real estate industry.  In fact, it is estimated that there are over 60 franchise companies within the real estate vertical.  Many have been in existence since the late 60's, but most consumers couldn't name more than five National franchise companies.  Then enters Anthony Lolli, a rags to riches phenomenon from New York. 

Lolli's company, Rapid Realty, is one of the fastest growing real estate franchises, having opened over 50 locations in the New York area over the last few years.  What precipitated this growth during a down market? Why apartment leasing?  Is this a sustainable model?

Join hosts Jonathan D Nicholas and Cliff Perotti as they ask these questions and more of Anthony Lolli, and the Rapid Realty team on this fun and informative episode of The Property Beat!