Prince Lorenzo Borghese: The Royal Pet Club’s Commitment to Animal Health

What would you do if your dog suffered from an allergy or even worse, began scratching relentlessly from a rash until he or she drew blood? For pet lovers, it's a heart wrenching experience to watch your dog suffer. Even the use of an Elizabethan collar is pointless and almost cruel. Your beloved pet bites at it, desperately trying to free itself, longing to scratch the itch as it whimpers in agony. Unfortunately, such itching can result in bald spots and open wounds, which, if exacerbated can lead to bacterial infections. The condition of a dog’s skin and coat is indicative of its general health. Everything from pet food, medications, flea collars and the environment can be the problem. Finding a solution, however, is not an easy task. Unlike humans that can opt for over the counter remedies, dogs are not so fortunate. Due to the high costs involved with veterinary testing and treatments,a solution is often not feasible. People will spend thousands of dollars on a myriad of treatments, with no hope of finding a cure. What if you had access to the best vets in the world but still could not find a cure? What if you could source your own ingredients and formulate your own remedy? This is exactly what Prince Lorenzo Borghese did when he founded the Royal Pet Club (www.royalpetclub.com). When his precious dog, Belle suffered from severely dry skin, he was completely distraught. He decided to utilize his contacts within the cosmetic industry which his family has been involved in since the 1960s, to find a solution. Like many other pet lovers, he decided to share his knowledge and manufacture a whole line of organic upscale pet products that have won the approval of pet parents around the world. In this segment of The Organic View Radio Show, host, June Stoyer talks to Prince Lorenzo Borghese about his work as animal advocate and about the great lengths he has gone through in order to prevent other pet owners from experiencing the same heartache.