Brian Richardson of NBC's American Ninja Warrior

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While there’s no denying that ANW has solidified its place in the world of sports entertainment (which comes as ‘Ninja Warrior’ is being considered for inclusion at the 2028 Olympic Games!), the producers behind ANW from A. Smith & Co. Productions firmly believe that the show’s storytelling component is what sets it apart.
As a sport that encourages people who can’t participate in traditional sports to join in, ANW has made historic strides in cultivating diversity on-screen by featuring the astounding stories of athletes with disabilities conquering the courses – proving how “Ninja Warrior” is an inclusive way for all to stay active. Additionally, as a sport that encourages athletes to compete against the course rather than one another, “Ninja Warrior” has cultivated a new approach to teamwork and camaraderie.
ANW has created an incredibly strong ‘Ninja Warrior’ community and self-sustaining ecosystem as countless contestants stay within theANW universe, creating jobs such as ‘Ninja Warrior’ training gyms, motivational speaking, and more. Not to mention how many contestants return to compete in the ANW arena 5+ times throughout their life – they simply can’t get enough!

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