New Healthcare Business Models Means New Target Markets

The healthcare landscape is changing due to the emergence of new business models, entrepreneurs and innovators. Before launching a social media strategy, it's important to understand the challenges and path of least resistance to discovering your target market. Lea Carey, TheHealthMaven, will interview Ken Rosen, the Managing Partner of Performance Works, on how to identify a target market and actionable business needs. Mr. Rosen has over 20 years experience in sales, marketing and strategy development, including executive roles in both start-ups and industry-leading companies. Please join us as we stoke your business bonfire!