Throughout the communities of our world, especially in the western culture, there is a loud cry for the need and ideas around how to develop healthy families. That need it appears is no more severe than in recent times as we continue to realize the degradation of strong social etiquette amongst young people and families. Although we are aware each generation sounds its alarm on this matter, our world of technology with its pros and cons has accelerated the familial challenges we now face.
In my desire to relocate the ownership of a solution to this problem upon individual families, which will undoubtedly solve the greater problem if successful, I ask "Family Name, Is Yours a Recognizable Brand?"
I believe it is strange and greatly intriguing that the term "Family Branding", however popular a term, has nothing to do with the cultural family unit. Instead it refers to corporate branding strategy for products and services. Yet all of the intricate family traits that make the strategy successful in business are traits that will go a long way to assuring a healthy family for you and me. Corporations and businesses have so smoothly stolen the phrase, along with its intentions, that it no longer has any significance to its foundational origin, the family.
As we pursue reigniting the discussion of family legacy within your home, why isn't your family name or family surname a recognizable brand that you would develop, protect, and defend as every corporation would its brand?
With this week's show we intend to enlighten you and provide a new and unique motivation that empowers long term family legacy and family unity.
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