The Exchange - Social Media and Sports (Guest: Gail Sideman)

You can't go a day without hearing about the union between social media and the people that make the news. Sports are no different; in fact, these players and executives move the meter like no other group of people in the world.

Yet, in all the hype about Twitter, Facebook and soon-to-explode Google+, there's not a great understanding why it actually matters or what's really going on.

For episode #14 of The Exchange, Sumit & Jason speak with Gail Sideman (@PUBLISIDE; http://publiside.com) about social media & sports to help you make sense of it all. The PR & publicity veteran will talk up all things important; including how athletes have used social media, controversial uses of it and the best practices around the sports world.

Plus, with the NFL lockout now over, they’ll chat about how this labor impasse was covered like none other thanks to Twitter; for better or worse.

So join us using new school (@skd_thExchange, @asportsscribe), sort-of-school (the chat room) and even the relic you have called a phone [(619)-639-4601].