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Lessons from the SuperBowl-Branding the Beast 4 TOMA

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It's SuperBowl.  The Clash of the Titans.
Million-dollar commercial spots...merchandising...scalpers getting top-dollar for 50 yd line seats...
It's smokin' hot and EVERYBODY wants to be these guys...

But how did these two teams get here?  

Join Dawn & Peter this week for Lessons from the SuperBowl.

 

1.  Meet Greg Saporta
2.  Branding of the Beast - TOMA for the Win and guest Greg Saporta
3.  Weeding the AstroTurf 
4.  The Big Game - Playing to Win

 

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