An Academic's Introduction to Trade Book Authorship

Authoring a nonfiction paperback for general readers (in industry parlance, a trade book) is an adventure into the unknown for many academics, even those who have been prolific in academic publishing. Decisions to be made include: Which facets of my academic expertise will interest general audiences? How should I adapt my writing style in authoring a trade book? What should my manuscript and book proposal look like? Do I need an agent, and how do I find one? How will I negotiate a contract with a publisher? What will I do to publicize my book? Join us for an interview with Rutgers Professor Paula Caligiuri and freelance editor Elsa Peterson, who recently worked together on Paula's first trade book, for a sneak peek of their 60-minute TAA Audio Conference (Wed., Oct. 27, 1-2 p.m.): http://bit.ly/9FV1Uw