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Interview: VP of Digital, Maury McIntyre, on the Academy of Television Arts & Sciences' Emmys.com Backstage LIVE! Experience and Other Digital InitiativesEarlier this year, the Academy of Television Arts & Sciences hired Maury McIntyre as VP of digital, placing him in charge of strategy, editorial, operations and revenue-generation across all its Web sites and other digital platforms. In this recorded interview with [itvt]'s editor-in-chief, Tracy Swedlow, McIntyre discusses his role at the Television Academy and his work with Watchwith and Pivotal Labs on the interactive Backstage LIVE! experience that accompanied the recent Primetime Emmys telecast, and casts light on the Academy's digital strategy going forward.
Outstanding Creative Achievement in Interactive Media--Enhancement to a Television Program or Series are:
Bravo's Top Chef: Last Chance Kitchen Game Of Thrones Season Two--Enhanced Digital Experience The Team Coco Sync App TBS http://vimeo.com/album/2013358 Outstanding Creative Achievement in Interactive Media--Original Interactive Television Programming are:
Dirty Work - rides.tv - Fourth Wall Studios Psych HashTag Killer What's Trending With Shira Lazar http://vimeo.com/album/2008555 [itvt]'s Tracy Swedlow will be interviewing IMPG co-governors, Geoff Katz, VP/executive producer at Watchwith, and Lori Schwartz, principal of World of Schwartz, as well as IMPG Awards Working Group co-chairs, Michael Gregor, founder and CTO of Velope.tv, Marc Johnson, VP of digital media at Ovation TV, and Joe Tolerico, senior producer at NBCUniversal.
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