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Too many sales organizations are very good at a game no longer being played. They have perfected the ability to consistently hit the target, but the target has changed. The Internet has essentially marginalized and neutralized their traditional value proposition.
In this interview with Rick Farrell, president of Tangent KNowledge Systems, learn how to differentiate yourself, create brand equity, and truly understand if your customer has a motivating reason to buy.
CONNECT! Online Radio for Professional Sellers strives to bring you guests each week with the expertise to help you cut out continuances, put an end to pending, and stop stalling out. To have your questions answered live on air, contact show host Deb Calvert before the broadcast via email at email@example.com. You can also call in live with questions, or use the broadcast's chat feature. After the show, download this and all our past episodes on iTunes at Connect1.
in Self Help
Unique Value Proposition
Radio Talk on Saturday August 9th at 8 pm CDT.
Your business has a value proposition. There is something that you do that your client’s perceive as valuable enough to choose you over all of your competitors. There’s a reason your client’s buy what you sell and there is a reason they buy from you.
The reasons why people buy typically fall into three major buckets that, in sum, form the three rules of winning value propositions:
Potential buyers have a need to what you are selling. It has to resonate with them.
Potential buyers have to see why you stand out from the other available options. You have to differentiate.
Potential buyers have to believe that you can deliver on your promises. You have to substantiate.
It’s all about perception.
You need to find out which of your benefits are perceived to be most important to your prospects.
When you see the world through your customers' eyes, you can integrate marketing and sales techniques to create more relevant value propositions.
Join Lisa Dennis, President of Knowledgence Associates, for a workshop on how to improve the value propositions you present to your buyers. Lisa will be working with samples submitted in advance by CONNECT! listeners, so don't miss this unique opportunity for no-cost, no-obligation support that big companies pay big money to get!
To send in your value proposition and get live feedback, e-mail your sales coach and host Deb Calvert at firstname.lastname@example.org before 2/17/14. Lisa and Deb will help YOU cut out continuances, put an ending to pending and stop stalling out!
When Robert Handfield reached out to me regarding his new book The Procurement Value Proposition, I was obviously interested for a number of reasons.
To start, Handfield is considered to be a thought leader in the field of supply chain management, and is an industry expert in the field of strategic sourcing, supply market intelligence, and supplier development.
However, it is the focus of his latest book on procurement’s changing value proposition in the context of a more global viewpoint both from a geographic and practical standpoint.
Joining me today to talk about procurement’s “changing” value proposition is Dr. Robert Handfield.
Join Dan Whittaker and his co host, Jim Eaton, CEO of Kingdom Partner Solutions, as they discuss the 18 value drivers of a business.
in Self Help
THIS WEEK: The Value of Giving THANKS
In the 11 years of learning how to manage this LIFE with a Brain Injury, I have come across countless people, like me w/Brain Injuries. Some of them have overcome countless 'hurdles', while others have remained defined by theirs. Not just those of us with Brain Injuries but those who have chosen to help us too.
But how does giving thanks or expressing gratitude so important to acquiring a more FUNctional LIFE?
Join us tonight as we share some insight from those willing to share (by calling in) of their 'hurdles' that they've overcome and/or may need your input to overcome what you already have. Together Everyone Achieves Miracles and truly defines the purpose and value of a TEAM. Afterall, "It takes a village to raise a child" and are we all not still like children, learning to THRIVE in this thing call LIFE?
Tune in this week to add another perspective to your daily repertoire. If there is something in particular you would like to hear Kevin discuss, join us on Fridays and share in the chat room with the "Marvelous Maggie" (Kevin's 24/7 Partner and Professional Care Assistant)
in Real Estate
Today on "It's My House" we shall be discussing four (Unifying Principles):
Create More Value Than You Consume. (this relates to all of your relationships business and personal)
What I Do Not Spend......I Do Not Have To Earn.
Solve Problems By Creating Value Or Adding Value.
Having A Vested Interest.
These four basic principles can be applied to many areas of your life. Understanding them can prosper you and assist you in solving problems by creating value.
Feel free to call in and offer any comments or suggestions and have pen and paper or laptop available to take notes.
Join Dan and his Guests as they discuss tips, ideas and precautions to help you Grow the Value of Your Business!
Stand up for yourself and always feel good about who you are and what you want to do! You are your product of what your wanting to deliver. You have the tools because you worked very hard for them, and now its time to share them. You're only going to get out of life what you put into it! You can still be humble and proud of what you stand for. You need to VALUE YOUR WORTH because life will treat you by how you present yourself.
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