Our Terms of Use and Privacy Policy have changed. We think you'll like them better this way.

  • 00:47

    Radio [itvt] - "Big Data and the Advertising of Tomorrow" at TVOT NYC 2015

    in Television

    (Note: We have just announced that TVOT SF 2016 will take place June 7th-8th--purchase your Super-Early-Bird tickets here: http://tvotsf2016.eventbrite.com.)


    "Big Data and the Advertising of Tomorrow" at TVOT NYC 2015


    [itvt] is pleased to present an audio recording of the TVOT NYC 2015 session, "Big Data and the Advertising of Tomorrow." The session was described in the show brochure as follows:


    "This session will focus on Big Data and the new forms of television advertising that it makes possible, assessing the progress that has been made in implementing programmatic TV buying and addressability to date, and examining what else needs to happen in order for their promise to be fully realized. 


    Panelists will address such questions as: What are the most important advances that have been made so far and what can be learned from them? What are the issues still hindering progress and how can they be resolved? What is the relationship between addressable and programmatic today, and how will that relationship evolve going forward? What impact will data-driven advertising have on the creative side of the business? To what extent will it devalue sellers' inventory? How reliable are the data that drive programmatic and addressable TV advertising? And how easily can the effectiveness of such advertising be measured?" Panelists included: 



    Tim Castree, GM/Head of North America, Videology
    Damian Garbaccio, Chief Strategy Officer, Nielsen eXelate
    John Gee, SVP of Business Development, Alphonso
    Srishti Gupta, President, IRI Media Center of Excellence
    Seth Haberman, CEO, Visible World (Moderator)
    Mark Lieberman, President and CEO, Viamedia/placemedia
    Jonathan Tabak, Group Product Manager, Primetime, Adobe

  • 00:48

    Radio [itvt]: "The Stars of Live Social Broadcasting" at TVOT NYC 2015

    in Television

    [itvt] is pleased to present an audio recording of the TVOT NYC 2015 keynote fireside, "The Stars of Live Social Broadcasting." The session was described in the show brochure as follows:


    "This session features an unprecedented line-up of the top stars of Periscope and YouNow, who will offer insights into the live social broadcasting phenomenon from the creator perspective. Among other things, the session will focus on how these creators are innovating new forms of programming content and new monetization strategies, how they are reinventing the relationship between performer and audience, how they expect to see live social broadcasting platforms--as well as the new viewing experiences to which they have given rise--evolve going forward, and what role they believe they will play in the future of the entertainment industry in general." Participants included:


    •    CrankThatFrank, YouNow Star
    •    JR (JRSportBrief), YouNow and YouTube Star
    •    Alex Khan, Periscope Star
    •    Hailey Knox, YouNow Star
    •    Lizza Monet Morales, Periscope Star 
    •    Amanda Oleander, Periscope Star
    •    Tracy Swedlow, Editor-in-Chief, [itvt] (Moderator)


    Note: Tracy Swedlow will be moderating the panel session, "The Platforms of Live Streaming" (Room 2) at the Periscope Summit this Friday. For more information, go to: https://medium.com/@PeriscopeSummit/summitlive-agenda-9e342ca1fa8d#.8vg4zlkn3
     


     

  • 00:49

    Radio [itvt]: The Second Wave of Social TV at TVOT NYC 2015

    in Television

    Radio [itvt]: The Second Wave of Social TV at TVOT NYC 2015


    [itvt] is pleased to present an audio recording of the TVOT NYC 2015 session, "The Second Wave of Social TV." The session was described in the show brochure as follows:


    "Despite the fact that some high-profile, early-stage implementations of social TV failed to resonate with audiences, the medium now appears to be gaining significant traction, driven by a number of recent, innovative efforts on the part of broadcasters and networks to integrate audience participation into their programming from the ground up--and by the fact that social media are not only becoming all-pervasive but increasingly video-friendly and even video-driven.


    •    Juan Bruce, CEO, Epoxy
    •    Sameer Deen, SVP of Digital, Univision
    •    Jared Feldman, CEO, Canvs
    •    Lisa Hsia, EVP of Digital, Bravo and Oxygen Media (Moderator)
    •    Jason Klein, CEO, ListenFirst Media
    •    Ashley Parrish, Executive Producer, TODAY Digital
    •    Corey Pudhorosky, Director of Customer Partnerships, Spredfast
    •    Eli Uzan, CEO, Screenz


     


     

  • 00:52

    Radio [itvt]: Insights Track at TVOT 2015: "Meet the Plurals" -

    in Television

    [itvt] is pleased to present an audio recording of "Meet the Plurals: Beyond Millennials--The Next Generation of Video Consumers," a session from the The TV of Tomorrow Show 2015 Insights Track, which was organized by Frank N. Magid Associates. The session was described in the TVOT 2015 show brochure as follows:


    "As we focus on Millennials, the next generation is already entering college and the workforce. And while Millennials are deemed to be the first 'Digital Natives,' Plurals have grown up with time-shifting as the norm, mobile connectivity as commonplace, and video across all devices as a birthright. As we approach the end of the day, we will take the opportunity to meet a live panel of the next generation that will bring their own attitudes and perspectives to the TV of Tomorrow. Prepare to be schooled!"


    The moderator of the session was Sharalyn Orr, Executive Director, Magid Generational Strategies


    Note: Our next TV of Tomorrow Show event, TVOT NYC 2015, takes place December 3rd at the SVA Theatre in Manhattan. Buy your tickets here: http://tvotnyc2015.eventbrite.com


     


     

  • 00:32

    Radio [itvt]: TVOT 2015 Keynote Presentation by Albie Hecht, General Manager of

    in Television

    [itvt] is pleased to present an audio recording of the TVOT 2015 keynote by Albie Hecht, General Manager of HLN. The keynote was described in the show brochure as follows:


    "Albie Hecht is leading HLN's efforts to transform itself into what it terms 'the first all-screens home for the best social news and lifestyle content in the world.' And it seems that the network's strategy of targeting an audience of 'Millennials and the Millennial-minded' is already finding success: over the past year or so, it has attracted a younger viewership by three years in its median audience age, and is enjoying improved ratings among the 24-54 and 18-49 demographics.


    In this keynote presentation, Hecht will explain how HLN is reinventing itself as a social and participatory network that appeals to Millennials and other younger viewers by--among other things--encouraging viewers to interact with its programming, developing specific content for each of the platforms frequented by those viewers, and sourcing not only stories but on-air talent from social media. In addition, he will cast light on television's re-emergence as a third screen."


    TVOT Web site


    http://www.thetvoftomorrowshow.com


    Tickets to TVOT NYC 2015


    http://tvotnyc2015.eventbrite.com

  • 01:01

    Radio [itvt]: "The Reality of Virtual Reality" at TVOT 2015 b

    in Television

    [itvt] is pleased to present an audio recording of a TVOT 2015 Grand Finale session, "The Reality of Virtual Reality." The session, which was organized and moderated by Brian Seth Hurst, Managing Partner of StoryTech, was described in the show brochure as follows:


    "With the arrival of the Samsung Gear VR and Google Cardboard; with the holiday season promising the Valve/HTC Vive powered by SteamVR, to be followed by Oculus Rift in Q1 2016 and Sony's Morpheus by Q2; and with FOVE, billed as "The World's First Eye Tracking Virtual Reality Headset," seeing a highly successful Kickstarter campaign--it seems that VR, after years in the lab, has finally arrived.


    Yet, while development is fast-moving, challenges remain for the industry. Now that the tools are being refined, what about the artistry of immersive, forward-moving narrative, the convergence of game and story, the responsibility for the safety of the consumer, and the business models? How are the game developers and Hollywood studios responding, and what are the true opportunities presented in entertainment, journalism, education, tourism, medicine and more? This session will bring together leading creatives and other key figures from the Virtual Reality space to discuss the current state of, and future prospects for, this rapidly emerging medium." Panelists included:



    Shannon Gans, CEO, New Deal Studios
    Arthur van Hoff, Founder and CTO, Jaunt
    Brian Seth Hurst, Managing Partner, StoryTech (Moderator)
    David Marlett, Founder, Cinemersia
    Robert Nashak, COO Survios
    Helen Situ, Virtual Reality Evangelist, NextVR
    Brent Young, President and Creative Director, Super 78 Studios

  • 00:21

    Radio [itvt] - TVOT Preview - Millenials and VR Panels at the Show

    in News

    TVOT San Franciso


    June 23-24th


    http://www.thetvoftomorrowshow.com


     


    Radio [itvt]: StoryTech's Brian Seth Hurst and Lori H. Schwartz on VR, Millennials and Plurals at TVOT 2015


    Brian Seth Hurst and Lori H. Schwartz are co-founders of StoryTech, an agency dedicated to "informed collaboration between storytellers (including brands) and technology companies."


    At TVOT 2015 in San Francisco next week (purchase your tickets here!), Schwartz will be moderating a panel that will explore how established media companies and brands are reinventing programming and advertising in order to reach Millennials and Plurals; while Hurst has organized, and will be moderating, the show's "Grand Finale" panel, "The Reality of Virtual Reality." (Note: Strawberries and champagne will be served during the Grand Finale panel; and StoryTech will be giving away an Oculus Samsung Gear VR via a raffle!)


    In this recorded interview with [itvt] Editor-in-Chief, Tracy Swedlow, Schwartz and Hurst discuss their work at StoryTech, and cast light on the issues they plan to explore in their respective panels.

  • 00:10

    Radio [itvt] - Info About EPAM Master Class at TVOT 2015: Beyond "Watch" Apps

    in News

    EPAM Master Class at TVOT 2015: Beyond "Watch" Apps: Building a Better Audience with Adobe Products


    [itvt] is please to announce the TVOT 2015 Master Class, "Beyond 'Watch' Apps: Building a Better Audience with Adobe Products."


    The Master Class--led by Martin Focazio, Senior Director of Strategy and Business Consulting at EPAM Systems--will take place at 11:40AM on Tuesday, June 23rd; and again at 9:10AM on Wednesday, June 24th. It is one of four Master Classes at TVOT 2015 (the others, which we will be announcing soon, will be presented by Adobe, Experian and TubeMogul).


    Description: 


    The many challenges of delivering high-quality on-demand video via the Internet have largely been solved, or are at least managed. However, the challenges of finding--and retaining--a high-quality, economically viable audience are many and complex.


    This Master Class is created and presented by EPAM Systems, an Adobe implementation partner that has deployed Adobe products in over 40 media companies worldwide.


    In the class, we will focus on the practical realities of building a media management and delivery platform that does more than simply authenticate users and play video. We'll start with the assumption that the participant has experience with--or is at least generally familiar with--either Adobe Omniture and/or Adobe pass; we'll then show, through a step–by-step evolution of the Adobe products and capabilities involved, how to create better audience profiles that generate more engaging and personalized content catalogs, which in turn can improve engagement and overall audience value. This class is ideal for any content company that is considering a "direct-to-consumer" offering.


    URL:  http://www.thetvoftomorrowshow.com


     

  • 00:55

    Radio [itvt]: Balancing Traditional National TV Advertizing with Advanced TV Adv

    in Television

    (Note: We have just announced that TVOT SF 2016 will take place June 7th-8th--purchase your Super-Early-Bird tickets here: http://tvotsf2016.eventbrite.com.)


    [itvt] is pleased to present an audio recording of the TVOT NYC 2015 session, "Balancing Traditional National TV Advertising with Advanced TV Advertising." The session was described in the show brochure as follows:
     
    Television has long been about mass reach, and it continues to be more about scale than are many other media. But discovering and delivering on that audience in new ways has started. This session will see those in the middle of it sharing their experiences, as they balance 1) delivering on media plans containing traditional large-scale TV with 2) implementing advanced advertising methods. Panelists include:
     



    Jonathan Bokor, SVP/Director of Advanced Media, Starcom MediaVest
    Jason Brown, VP of National Advertising Sales, AT&T AdWorks
    Cathy Hetzel, Corporate President, Rentrak
    Bruce Kasrel, Product Marketing Director, Rovi
    Rick Mandler, VP of Strategy and Digital Media Sales, ABC Television Network Sales
    Chris Pizzurro, Head of Business Development, Sales and Marketing, Canoe (Moderator)
    Seth Walters, Senior Partner, Interactive and Connected TV, Modi Media


     


    Coming Up Soon...!


    The TV of Tomorrow Show
    San Francisco  - June 7-8, 2016


    Web Site: http://www.thetvoftomorrowshow.com
    Follow on Twitter and Periscope: @tswedlow or @tvotshow


    Sponsored By...
    nScreenMedia, Digitalsmiths, Accedo, Canoe


    To find out more about SPEAKING, SPONSORSHIP and EXHIBITION opportunities, please contact us at swedlow@itvt.com or 415-608-4766.

  • 00:51

    Radio [itvt]: "The Essence of Excellence: How to Create Awesome TV Apps"

    in Television

    "The Essence of Excellence: How to Create Awesome TV Apps" at TVOT NYC 2015


    [itvt] is pleased to present an audio recording of the TVOT NYC 2015 (December 3rd) session, "The Essence of Excellence: How to Create Awesome TV Apps." The session was described in the show brochure as follows:


    "Making sure the quality of the app matches the quality of the content is one of the most important things a content provider can do to ensure service success. Getting it right is not easy. With so many platforms, operating systems, devices and screen sizes, it's easy for a content provider to get overwhelmed by the challenge. In this session a panel of TV app developers and content providers with successful TV apps discuss what it takes to be great. They will examine what is needed to make a TV app shine, and some of the pitfalls to avoid that can drag it down." Panelists included:



    Colin Dixon, Principal, nScreenMedia (Moderator)
    Helge Hoibraaten, CEO, Vimond
    Martijn van Horssen, CEO, 24i
    Matthew Nelson, Head of Marketing, You.i TV
    Clark Pierce, SVP of TV Everywhere, Fox Sports
    Martin Sebelius, COO, Accedo


     


    Stay tuned for TVOT SF 2016 June 7-8th!  


    http://www.thetvoftomorrowshow.com

  • 00:11

    Radio [itvt] - TVOT Preview - Experian Master Class - Audience Data Hubs & TV

    in News

    [itvt] is please to announce the TVOT 2015 Master Class, "It's Time to Change the Channel: How Audience Data Hubs Will Drive TV to a New Frontier."


    The Master Class--led by Experian Marketing Services executives, Brienna Pinnow, Brad Danaher and Kevin Heindl--will take place at 12:40PM on Tuesday, June 23rd (during lunch); and again at 12:05PM on Wednesday, June 24th. It is one of four Master Classes at TVOT 2015 (the others will be presented by Adobe, EPAM and TubeMogul).


    [itvt] Editor-in-Chief, Tracy Swedlow, recently interviewed Brienna Pinnow about the Master Class.


    Join us for a look behind the addressable TV curtain and see what industry leaders are doing when it comes to TV targeting, technology and analytics. Session leaders include:


    •    Brad Danaher, Addressable Media Manager, Experian Marketing Services
    •    Kevin Heindl, Director of Partner and Advertiser Solutions, Experian Marketing Services
    •    Brienna Pinnow, Product Lead, Addressable Advertising, Experian Marketing Services


     


    Site URL: http://www.thetvoftomorrowshow.com
    Purchase your TVOT 2015 tickets here: http://tvotsf2015.eventbrite.com