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How do you continue to grow your business in a meaningful way that makes a difference? Implementing a Cause Marketing Strategy is an important first step.
But before you select a nonprofit partner – you need to create a Strategic Volunteer strategy and do your research. Effective cause marketing campaigns are built on solid foundations and taking the time to choose the best partner for your business is key to creating a successful outcome. More importantly, you need to think beyond the money. Strategic Volunteering is not just the monetary contribution. It’s also about donating time, products and services.
This week’s Guest, Susan Finch, is a web developer, strategic content and graphics creator, social marketing advisor, co-host/control room Google+ Hangout On Air maestro, and your personal web trainer. Susan also knows a lot about Strategic Volunteering and is sharing her best tips and advice for business owners.
Susan is the President of The Binky Patrol, a not-for-profit organization she founded 14 years ago to provide hand sewn, knitted, crocheted or quilted blankets to unwed mothers for their newborn babies as well as children and teens in need of comfort: those who are ill, abused, in shelters, foster care or experiencing any type of trauma.
The stories at The Binky Patrol will make your heart sing with joy… you can easily get involved… and it’s easy to make a Binky… watch this video to learn more!
Please connect with Susan via her website, Google+, Twitter and The Binky Patrol. She would LOVE to hear from you!
You hear all about "Strategic Relationships" in business...but how to you get them, nurture them and use them to bring in more business? Good question!!! Well, with every good question comes a myriad of answers - and Janice Clark is just the right person to share those answers with you. Here on the Social Media "Help Not Hype" show, Janice tackles the questions and shares the information you need to make your business thrive! Join us here Word of Mom Radio as the business spotlight shines on Tuesday's.
Janice is the owner of BizMSolutions and is here every other Tuesday for a 30 minute lunch and learn, so get ready for the help - not the hype - you need to create the relationship marketing that will make your business grow. Be sure to connect with Janice on Twitter @Janice_Clark and on Facebook at BizMSolutions.
Thanks to our show sponsors today, If Not You, Who.org and Safety First Bags. Be sure to meet all of our sponsors in our Mompreneur Marketplace on our website.
Be sure to take a moment to like us on Facebook, follow us on Twitter and email is at firstname.lastname@example.org with questions, comments and information on how to become a guest or a sponsor of our show.
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INTERVIEW GUEST: Marsha Reeves Jews, CEO of the Bissell Street Group, noted Speaker, Talk Show Host and the Director of Events for the Herbert Bearman Community Art Gallery.
This Week’s Message: An event planner is, quite simply, someone who organizes an event. When we think of an event we may think of something spectacular, such as the Super Bowl, the Presidential Inauguration, New Year’s festivities in Times Square, or any of the other major events we hear about or see on television. Of course, event planners are needed for all these events. However, event planners also work on thousands of smaller events. Any time people gather together for a purpose, whether it is for a wedding, a conference, a festival, a formal dinner, or the grand opening of a new store, someone is needed to oversee all the details to ensure the event happens and that it is a success. Can you juggle many things at once without missing the details? Are you results oriented but always cautious of the bottom line? If this describes you, then you might have what it takes to become an event planner.
For over 20 years, Marsha Reeves Jews has successfully led her consulting firm, the Bissell Street Group, to international prominence in Business Development, Marketing, Trade Show Management, Awards Ceremonies Production and Events/Meetings/Conference Planning. She has worked with a myriad of companies and in diverse leadership capacities. Her leadership roles have included: Owner of ZZAJ Art Gallery in Harlem; Vice President of Operations for the Modern Day Marine Force in Readiness Exposition; Executive Director of the Alvin Ailey Dance Theatre Foundation of Maryland; President/COO/Associate Publisher of the Hispanic Engineer and Information Technology Magazine and the Black Engineer and Information Technology Magazine; and Producer of the Black Engineer of the Year Awards Conference.
Jennifer S. Wilkov, a New York financial planner, shares her story of being scammed by a California real estate developer and how she ended up in prison at Rikers Island. Wilkov details how the same law firm that represented Martha Stewart failed her, how she was railroaded into a bad plea deal, and what she learned from the experience. Wilkov is now a successful author and public speaker and shares how she rebuilt her life after her nightmare was over.
With his extensive knowledge of 'Attraction' based theories and Cognitive Behavioral Therapy, Emeka Bronson has thrived in successful collaborations with personal development firms like “The Art of Charm" and MTV's hit "Keys to the VIP".
Emeka has counseled men in the art of personal fulfillment and social mastery since 1999, and his expertise has been featured by various mainstream media outlets like CTV, Maxim Sirius Radio, MTV, E-Talk, 680 News, Fashion Television (City TV) and a slew of others.
Emeka will be sharing strategic approaches to starting new relationships.
Shelly Rice is an award winning event planner who has been in business for 26 years. She has produced a wide variety of events including festivals, trade shows, business expos, conferences, workshops, antique shows, health expos, networking events, and community fund raisers.
Shelly is a relationship expert, master connector and a serial entrepreneur. She credits collaboration, risk taking and hard work as her three keys to success. She has collaborated with dozens of business leaders, on events and projects that have benefited small businesses and she has raised both awareness and money for 50+ charitable organizations.
The Life Changing Conference for Women Who Mean Business is Shelly's most current event. The conference features round table business-growth workshops lead by business experts, a content-rich presentation and open networking.
Shelly’s book, ‘I Talk to Strangers’ is being released on November 28th, 2014.
Jenny Brown is the award-winning director and head of strategy of JBS Financial Strategists, a boutique financial planning company in Melbourne that specialises in SMSFs and personal risk insurance. She’s also proudly the 2013 AFA Financial Adviser of the Year and the FSSmileys Scholar of the Year. Jenny offers more than 22 years’ experience in the financial planning industry. Her business is about building relationships, which has enabled her to grow JBS into the thriving and progressive practice it is today, backed by a lively and dedicated team of advisers and specialists. Her great passions are social media and networking, but she’s equally driven to help women in business and sits on several business advisory boards.
Weddings are by far the most complex, creative, exciting, exhausting and stressful events that are planned by amateurs and professionals. Details and lists, endless research for the perfect everything and let's not forget time for planning it all - you wish you could just call a planner and ask if it comes in a box, no fuss and poof its all done. You just don't know where to find a planner who does that. We've got you. Meet the founding members of the International Pop Up Wedding Association - they are ready to take wedding planning to the next frontier. Hailing from San Francisco, Dallas, Kansas City, Memphis, New Orleans, Florida, Maryland (we're in too!), New York and more, IPUWA is fresh and has an amazing network of pro planners. Get ready for an hour packed with information, laughter and a sneak peek into the ultimate datefor awedding this year - 12/13/14. Black Bag and Wedding Wednesdays, the perfect pair.
Today on What Keeps You Up At Night, host Brendan Major is joined by Ann Connor of AdviCoach to discuss the importance of things like strategic planning, smart goals and financial planning in your small business. Ann will be discussing why planning is the most important activity a business owner can do, and how you can do it most effectively. She’ll also talk about the importance of creating achievable goals for your business. Lastly, we'll dive into the financial side of owning a business, everything from balancing a budget, to cash flow and more!
About Our Guest
You can learn a lot about Ann Connor from her numbers. One example, in a down housing market, she helped a home inspector’s sales improve 25 percent and an architect’s sales soar 87 percent. “One of the smartest decisions I’ve made as a new business owner was to work with business coach Ann Connor,” one client glowed. She’s helped more than 100 small business owners and non-profit organizations identify their goals, steer them around a multitude of obstacles, and tackle their long-term challenges with a series of manageable steps.
Before running her own businesses, Ann learned from others, through management positions with Sam’s Club and C&S Wholesale Grocers. Her industry expertise includes strategic planning, profit and loss management, inventory control, product marketing and product development. Ann became certified as an AdviCoach in 2008 because it is the premier source for business coaching and advisory services customized for small to mid-size businesses.
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