• 00:15

    015 The Sustainable Enterprise Part 1

    in Business

    Over the past few months we have looked at ways in which organizations seek to be open, authentic, ethical and at the same time more productive and efficient. In this two-part interview which will conclude next week, management consultant David Lipscomb outlines holistic approach to addressing all of these concerns (and more) within the organization by focusing on organizational sustainability in conjunction with accountability and transparency.

    In the first of two parts, David describes how sustainability is built from the foundation of an organization and upward (and outward.) Focusing first on leadership, then the workforce, followed by customers, and finally the supply chain and all other external relationships, an organization can imprint sustainability, accountability, and transparency into its "DNA," ensuring that it has those qualities by default.

    About Our Guest

    David Lipscomb is the founder and CEO of Current Innovative Solutions.  CIS is a boutique management consulting practice focused on transforming healthcare and financial services via human resources and workplace diversity. CIS helps companies maximize their workforce by leveraging talent, improving employee engagement and retention, expanding customer base, and increasing market share and operational efficiencies through a wide array of customized innovative solutions. 

  • 00:15

    013 Trust as a Differentiator

    in Business

    Openness and trust are two hallmarks of a successful transparent organization. While there is a lot of discussion about the business benefits of openness (speed, efficiency, clarity, reduction of bureaucracy) there is generally less said about the business benefits of trust. If anything, trust is often presented as the risk that an organization must take or the price it must pay in order to enjoy the benefits of openness.

    Not so, says Sam Eidson, who uses trust as a business differentiator for his highly successful marketing agency. Carla Johnson talks with Sam about how trust and transparency can boost not only morale, but bottom-line results.
    About Our Guest
    Sam Eidson is a founding partner of 90octane, a conversion-driven marketing agency recognized as a top agency by BtoB Magazine. Working on the premise that trust is a differentiator, 90octane combines strategy, execution and metrics-driven optimization to drive sales and strengthen customer relationships.

    Sam has over 18 years of experience in demand generation, interactive marketing, lead generation and lead nurturing. He earned his BA in International Relations from Brown University and his MBA from Darden School of Business, University of Virginia.

  • 00:15

    012 The Social Conversation

    in Business

    Social media brings both opportunity and potential risk to organizations. The opportunity is for immediate and dynamic communication with customers and the entire ecosystem within which the organization operates. The potential risks stem from putting the responsibility for spreading the company's message into new hands. What if something gets out that shouldn't? Or what if a third party (e.g. an advertising or PR agency) puts out a message that is viewed as inauthentic by customers and other members of the ecosystem?

    Chad Hartman joins Carla Johnson in a discussion from the front lines of using social media as a vital tool for business communication. Chad and Carla discuss the need for both transparency and authenticity in carrying out an effective social media strategy. They explore why the right model for social media transactions is a conversation. Plus, they look at the role that the lowly (or is it mighty?) #hashtag is playing in the transformation of how businesses communicate with their customers, with the broader public, and with each other.

    About Our Guest

    Chad Hartman is the Brand Manager at Tropical Foods in Charlotte, NC and has been with the company for 14 years. Among other responsitilities, Chad manages Tropical's online presence and social media.

    He is the Past President and 4-year board member of the Carolinas Chapter of the Business Marketing Association. Chad is a blogger and very active in social media both personally and professionally. He has received professional recognition and won awards in the areas of web marketing, PR, blogging and Twitter campaigns. Chad enjoys playing poker, mowing the lawn, shenanigans and spending time with his family.

    His tribe knows him as #instigator #149.

  • 00:19

    011 Your Life, Your Career...Your Soul?

    in Business

    Trying to get at the nexus between career and life, or say  between the working self and the whole self, is a pretty standard trope in the realm of career consulting / career advice. Less often do you hear any talk about how all this is impacting one's "soul."

    In her new ebook, The 7 Most Soul-Sucking Career Mistakes Ever (and How to Avoid Them) career guruChristine Livingston freely uses the s word (that's soul,of course) in describing how our careers can disconnect us from who we are as people -- and why you ought to be concerned about what your job is doing to your soul, whether you believe you have one or not.

    Christine joins us on this week's audio edition of theTransparency Revolution. We discuss the major disconnect that often exists between what people value and what they do for a living...and what can be done about that disconnect. Plus we explore a similar gap between what corporations might claim they are concerned about when they promote ideas such as "engagement" and "work-life balance," and what they are actually concerned about.

    Hint: they are actually concerned about making money.

    Tune in to learn how successful organizations and individuals might just be those who can come right out and admit what motivates them and what they are trying to accomplish.

    About Our Guest

    Christine Livingston is a coach and writer who helps professional people wanting to work and live on their own terms. With a successful career both inside and beyond the corporation to draw from, Christine gives the support, challenge, tools and inspiration that enable people to thrive.

    She blogs at A Different Kind of Work.

  • 00:17

    010 Corporate History and B2B Transparency

    in Business

    In order to succeed, companies must build and maintain strong relationships with many different entities and idividuals: employees, customers, suppliers, partners, government agencies, etc. How a company's messages are received by other organizations can have a significant impact on these relationships. The need for clarity, openness, and transparency is as great, if not greater, between organizations as it is within them.

    We examine how companies communicate with each other, with a special emphasis on how a company's image as projected in its organizational history can drive a better understanding of the company's purpose and can even improve overall operational effectiveness.

    About Our Guest

    Carla Johnson is the Principal with Type A Communications, operating nationwide out of the greater Denver area in Colorado. With a background in marketing, business development, public relations and employee communications, Carla guides companies in building relationships with employees, customers, prospects, the media, and online and offline communities.  Additionally, she is a speaker and author and is currently serving as President of the Colorado Business Marketing Association (BMA Colorado). She is a co-author of BMA Colorado’s book Advice From The Top: The Expert Guide to B2B Marketing, which will be available June 1, 2011.

  • 00:18

    008 Transparency and Leadership

    in Business

    Special guest Kate Sweetman joins us to discuss the relationship between leadership and transparency, including

    1. An overview of the principles of leadership

    2. A look at how leadership needs to adapt to today's market realities

    3. The role that leadershi plays in making organizations more open and transparent.
    About Our Guest

    Kate Sweetman is a Visiting Scholar at MIT's Legatum Center for Innovation and Entrepreneurship; she is also the founder of Sweetman & Associates Leadership Consulting, a group dedicated to architecting, developing, and delivering educational experiences that help executives and senior managers adopt fresh approaches to business, process, and people. Along with Norm Smallwood and Dave Ulrich, she is co-author of the book The Leadership Code: Five Rules to Lead By.

  • 00:30

    007 Posturing, Perception, and Reality

    in Business

    Host Phil Bowermaster looks at unavoidable practice of corporate posturing. Companies need to create a public perception, but what happens when that perception runs counter to the facts? Moreover, what long-untested perceptions need to be updated -- both by employers and employees -- if companies are to make the best use of the resources available to them?

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