• 00:22

    Pharma Brand Ads Within Mobile Apps

    in Business

    Myrbetriq®'s Advertising Partnership with RunPee App


    Pharmaguy interviews Walt Johnston, Vice President of US Marketing and New Product Planning, and Emily Sitrin Mason, Consumer Marketing Director - Urology Franchise, at Astellas (see Bios). We discuss a new partnership with Astellas Pharma US and the RunPee mobile app as part of the company's marketing campaign for Myrbetriq® (mirabegron) featuring an animated bladder character. 


    The RunPee app is a movie-viewing app that tells you the best time to "run and pee" without missing the best scenes. While the ultimate goal is to encourage individuals to speak with a health care professional about overactive bladder (OAB), Astellas is encouraging those who experience symptoms of OAB to enjoy the movies this summer and download the app to determine the best time to use the restroom during movies if needed. 


    Questions/Topics of Discussion



    Give us a little background about this partnership. Why did Astellas decide to partner with RunPee?
    Describe how the app works
    Are branded Myrbetriq® ads served up within the app? Describe how that is done.
    What is the target audience for Myrbetriq® and how does the app help you reach this audience?
    What are are the KPIs for this campaign? Has it been successful so far? What data can you share with us?
    What have you learned from this partnership?

  • 01:14

    SOCIAL MEDIA AND BIG PHARMA

    in Health

    Join us for a fierce conversation with health economist Jane Sarasohn-Kahn (Blogger at HealthPopuli and HealthcareDIY) about social media and the role of Big Pharma. For starters, is there a role for them? Tune in to find out. Survivor spotlight on Greg Grappone.
     

  • 00:31

    Create Squeaky-Clean Pharma Ads

    in Business

    Tricks & Tips to Avoid FDA Letters


    Pharmaguy interviews Dale Cooke, Principal, PhillyCooke Consulting, who gives us a preview of the topics he will cover during a two-day interactive workshop -- "Building a World-Class Advertising and Promotion Review Program" -- in Philadelphia on October 15 and 16, 2014. He also will share a few tips on how to comply with recent FDA social media draft guidances.


    Face it: You need help. Make sure your promotional activities aren't magnets for FDA warning letters! 

    Questions/Topics of Discussion



    Can you provide a quick review of recent FDA social media draft guidelines?
    Some experts have said that these guidances raise many more questions than they answer. Can you give us a few examples?
    Will your workshop cover these guidelines in detail? What other topics will you cover in the workshop?

  • 00:26

    Mobile Strategies for Pharma

    in Business

    Pharma Must Dispel the One-Size-Fits-All Approach


    Ryan McGuire, Research Team Leader, and Sarah Ray, Research Analyst, Cutting Edge Information, join Pharmaguy to discuss top-level results of the "Pharmaceutical Mobile Health: Transforming Brand Marketing, Healthcare Communication and Patient Adherence" survey. Listen and learn how pharmaceutical companies are optimizing mobile health channels to better meet audience needs and to improve medication adherence, drug safety reporting, etc.




  • 00:31

    Moving Away from Big Pharma Naturally

    in Health

    So many are addicted to the drugs that are prescribed to them and feel a need to run to the doctor for a prescription at the least little thing.  The side effects alone of many drugs creates a vicious cycle which people get swallowed up in.  There are ways to gradually move away from this cycle and start reclaiming your life and your health in a natural way.  On today's show we will discuss this.  Your calls are welcome at (347) 855-8052 today at 1:00 pm EST.
     

  • 01:10

    Alternatives to Big Pharma in Everyday Language

    in Health

    Do you want to improve your energy & overall health? 


    Achieve a deeper healing and better health on both physical & emotional levels? 


    Join us as Lorene Benoit provides us with solutions that are safe and effective alternatives to Big Pharma.


    Lorene Benoit is a Natural Health Consultant and Educator, Bachelor of Education, Certified Herbal Consultant, Iridologist and a Contact Reflex Analyst. Additional certifications include Live Blood Analysis, Western & Chinese Herbs, Nutrition, Massage and Energy Healing.  She discovered her passion for natural healing, herbs and nutrition in 1974.  After ten years of teaching Kindergarten - College she began to dedicate her life to sharing and teaching others about effective natural health.  In 1984 Lorene founded Benoit Health, offering training to health practitioners and the public Canada wide, from workshops to annual 4 day herbal intensives each summer.  In 2010 Lorene authored The Paw Paw Program: A Christopher Columbus Approach to Cancer, an integrative approach to healing Cancer and other chronic conditions, and published a 2nd Edition in 2013.


    Lorene has emerged as a leading natural health practitioner and wellness coach training Certified Herbalists and Natural Health Consultants assisting many in starting their own business.  Her passion is teaching health in everyday language.  


    Lorene Benoit site

  • 01:05

    Bringing Down Big Pharma

    in Education

    Jeff Hays is a serial entrepreneur and filmmaker with a long colorful history of visionary projects. Following his passion for sharing truth, and exposing the controversy that all too often surrounds it, Jeff produced "Doctored" in 2012. Doctored, reveals the unseen tactics of the medical establishment and exposes deception and criminality at the highest levels of the American Medical Association (AMA) and finally shares the stories of victims left in it's wake. Jeff is currently producing a follow up film "Bought", taking a deep dive into the business of Big Pharma, the controversies with vaccines and the truth about GMOs in America's food supply. The film has already developed the support of some of the world's most acclaimed experts in research, medicine,  and natural health. Based upon the film's trailer, it has been dubbed controversial by media outlets even though it focuses on educating the public and arming people globally with the truth and facts about Big Pharma, vaccines and the food supply. Jeff believes that each person has a right to the truth and be empowered by the facts in order to make educated decisions about their own health, food and medicine.
    Links discussed in the show:
    supportboughtmovie.com
    boughtmovie.com - trailer and email list
    jeffhaysfilms.com Jeff's other productions
     

  • 00:29

    How to Host Tweetchats That Deliver Value to Pharma and Its Stakeholders

    in Business

    Tips from Boehringer Ingelheim


    Pharmaguy interviews Patricia Alves, Social Media Community Manager, and Jaclyn Fonteyne, Social Media Specialist, at Boehringer Ingelheim, about their experience with tweetchats to inform stakeholders, build trust, and drive innovation in healthcare.


    In 2013, Boehringer Ingelheim took its first steps into the world of Tweetchats, running these 'online Twitter conferences' in a number of disease areas, including atrial fibrillation, chronic obstructive pulmonary disorder (COPD) and lung cancer. Despite the regulatory challenges posed by such activities, these were all successful, both in terms of delivering value on all sides and for staying compliant.


    Questions/Topics of Discussion



    What is a Tweetchat is and why are they important for pharma?
    What are the essential steps to planning a successful Tweetchat?
    What are measures of success?
    Give us you views on the future of Tweetchats within the broader pharma and healthcare space.

  • 02:03

    Autism and Big Pharma

    in Politics

    Join us this Wednesday night at 7:00 p.m. Central, 8:00 p.m. Eastern time with my co-host, Russell Pappalardo, The Mighty Phoenix with our special guest, Leah Lonebear as we discuss how Autism has affected our lives and what role the pharmaceutical industry has played in both creating Autism and keeping you in the dark about it.  We will also be discussing vaccine dangers and ways to combat Autism if you or a loved one has Autism in your family.

  • 00:30

    Back to the Pharma Digital Future

    in Business

    A Pharma Social Media Pioneer Looks Back & Ahead
    A conversation with Alex Butler, Managing Director at The Earthworks and recipient of the first Pharmaguy Social Media Pioneer Award. We look back over the past three years since Alex won his award at the digital pharma landscape to review what has changed, what remains the same, and what may lie ahead.

  • 02:11

    Apathy No More "Big Pharma"

    in Education

    Tonight, our host, Sean Auten, makes his Triumphant return.
    The subject of the day is "Big Pharma". 
     We will be discussing the direct effects of medication, who is profiting from it, and why the FDA pushes said drugs through, without a second look.
    Tonight join Sean Auten on the NWO TRUTH RADIO NETWORK

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