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  • 00:27

    Curation vs. Content Marketing: Which is Best for Pharma Marketers

    in Business

    Pharmaguy interviews Arsalan Arif, Publisher of Endpoints, about the benefits versus the drawbacks of content curation versus content marketing for pharmaceutical marketers in a social media world. We discuss the value of curated pharma/health content. Specifically:



    Can pharma marketers do content curation? Or are they too focused on “content marketing?”

  • 00:33

    Pharma-Patient Collaboration

    in Business

    Activist Survey is a "Wake Up Call"


    Pharmaguy interviews Jack Barrette, CEO of WEGO Health, who summarizes the result of the Pharma Edition of the 2015 WEGO Health Patient Engagement Survey.

  • 00:32

    Effectiveness of Pharma DTC Advertising

    in Business

    Pharmaguy interviews Richard Meyer, Chief Digital Strategy Officer, Online Strategic Solutions, about a phone survey he conducted recently for a pharmaceutical client. We discuss the main findings of the survey.

  • 00:29

    Is Big Pharma Hijacking Your Health with Dr. Michael Bauerschmidt

    in Health

    Is Big Pharma Hijacking Your Health, What to do When You're Tired of Being Sick


    Pam Butler welcomes Dr. Michael Bauerschmidt, a pioneer in Functional Medicine for a conversation about how to dump the pharmacy pills and reclaim your health!  Dr. Bauerschmidt prescribes solutions, not just treating symptoms with pills. His treatment plans support the patients health and wellness goals. He will discuss his new cutting edge program, The DEEPER Healing Method. Get your body moving forward, in the direction of health!


    Former ER Doctor and self-confessed “Ex-Card Carrying Member of the Medical Orthodoxy”, Dr. Michael Bauerschmidt turned to Functional Medicine because he found that it worked for him when everything conventional medicine offered had failed. He founded Full Potential Healthcare in Ft. Lauderdale, FL, six years ago. In his work there with thousands of patients, he saw that many of his patient’s chronic conditions wouldn’t resolve or would get better and then recur until they removed the environmental toxicants stored in their tissues, bone and brains. He dreamed of creating a place where patients could go through an effective depuration (medical cleansing) program to set them on the road back to health. The DEEPER Healing Institute was born.


    Pam Butler, inspirational speaker, yoga and meditation teacher and spiritual coach. Pam is currently writing her first book Return To Life: part Memoir and part spiritual guide, hoping to inspire and guide readers to find balance and bliss in their lives.


    brought to you by VividLife.me


     

  • 02:21

    The Ignorance Equation- Save the Pharma For Your Momma

    in Politics Progressive

    Are we an over medicated society? Will Marijuana always be demonized by the mainstream media? Is it insane that we now live in a country where the FDA has just approved Oxycontin for children, but still considers Cannabis a Schedule 1 Narcotic- what are they high? This week we talk Big Pharma and Legalization. Phone lines will be open so you never know who may be calling in.


    Also this week we premier our brand new comedy after show Kettle Of Fish, with special guest comedian Wendi Starling.


    So join Dee, Saucey and Badger for all the Verbal Anti-Psychotics we can Prescribe for your Chemically Imbalanced EarHoles!


    Not enough? Need More?


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    FOLLOW US on Twitter

  • 00:18

    Pharma-Sponsored Mobile Health Gaming Apps

    in Business

    Sanofi's Mission T1D for Children with Type 1 Diabetes


    Pharmaguy interviews Becky Reeve, Head of Professional Relations, Diabetes Franchise Sanofi UK & Ireland.  We talk about Mission T1D, a new gaming app for children with type 1 diabetes in the UK. Mission T1D aims to support a serious message through gaming and play to encourage children with T1D (and their family, teachers and friends) to learn more about how to live with diabetes.


    Questions/Topics of Discussion



    Please tell us more about Mission T1D; specifically describe the game, how it is meant to be played, by whom and in what settings.
    Is Mission T1D an example of what is often called "gamification?" In general, what role do you see for "gamification" in pharma promotion and patient support?
    Obviously, this is an educational game. How do you incorporate education into the game. How do you ensure that kids will not abandon the game if it is "too educational" and not fun?
    This is not the first diabetes mobile app created by Sanofi Diabetes for kids in the UK. What is the value proposition for Sanofi to develop these apps?
    Are there plans to introduce this game to the U.S. market?

  • 00:31

    Pharma to Dharma: Pharmaceuticals vs Hypnotherapy

    in Health

    Today Nick & Dr. Joanna will be continuing the discussion on "Pharma to Dharma: From Pharmaceuticals Back to Nature" as it applies to the use of Hypnotherapy in place of, or to minimize the use of pharmaceuticals. The Wetsern model of quick fix medicine is just not working, for doctors and patients alike. Patients are finally realizing that the "quick fix" really isn't giving them the desired result or cure that they are looking for, and doctors are starting to feel that this is not the way to truly practice medicine so that healing on all levels can be invited to occur.  Learn how hypnotherapy can be a very viable and safe approach to changing our consciousness to break thinking patterns that do not serve us. 


    Adverse Drug reactions are the 4th leading cause of death and pharmaceutical companies still continue to rake in billions by marketing and selling disease.  How do they do that?  By creating new diagnoses that fit into the effects of the drug that is already on the market, but that is usually close to patent expiration. This occurs particularly with psychotropics - drugs for anxiety, insomnia, depression and a variety of other psychiatric illnesses. Many people do not realize that sometimes the side effects of these drugs are exactly that which they are designed to treat.  Find out how hypnotherapy can be used alone or to augment any other modality of healing in what promises to be a very interesting discussion. 


    Pharma to Dharma 4-hour Workshops on 17th & 21st May 2015 and will be offered regularly. See more on the Kalyana Centre homepage. Find us always at www.thekalyanacentre.com or Dr. Joanna at www.drjoannacarmichael.com or 484-412-8815.


    Receive 20% off an initial consultation with Nick or Joanna when you mention this show. 

  • 00:39

    Want Digital Pharma Marketing “RESULTS”?

    in Business

    Pharmaguy interviews R.J. Lewis, President and CEO of eHealthcare Solutions, about his new book "RESULTS: The Future of Pharmaceutical and Healthcare Marketing," which he co-authored with Scott Weintraub, Brad Sitler, Joanne McHugh, Roger Zan, and Stephen Morales. 


    The book covers 5 key themes:



    Regional Marketing
    Digital Marketing
    Big Data
    Evolving Systems of Care & the ACA
    A view from the manufacturers perspective


    RJ will focus on the chapter about digital marketing. Questions and topics we will touch on include:



    What are some of the biggest trends you are seeing in digital marketing today?
    There is a shift from targeting contextually to targeting based on an audience, how is this playing out in digital marketing and where is it heading?
    What are some examples of “data driven” targeting in online advertising?
    What does the future hold for the newer media and platforms such as mobile and video?
    How big of a role does societies concerns over privacy play in how the future unfolds?
    For the chapter on a view from the manufacturer, I understand you interviewed over two dozen pharmaceutical executives. What are the main themes you heard from them?

  • 00:24

    Use of Gaming Mechanics & Mobile Technology to Boost Pharma Sales Performance

    in Business

    Pharmaguy interviews Duncan Lennox is CEO and Co-founder of Qstream, a mobile sales performance platform for igniting high-performing teams, about the use of gaming and mobile technologies to increase the effectiveness of pharma sales teams.


    Questions & Topics Covered:



    Why is game mechanics playing a larger role in pharma companies’ mobile-first sales strategy? What industry factors are behind this change(s)?
    What is the difference between game mechanics and gamification? Why is that important to know?
    Studies show that reps – even those with extensive market and product training – will forget up to 79% of new information within days and months. Can you explain this “forgetting curve?”  How does game mechanics solve this challenge?
    We’ve been talking about how game mechanics-based sales performance methodologies can help sales reps – what about their managers? What kinds of data do sales managers have access to?
    Explain how game mechanics might help a typical pharma salesforce? 

  • 02:06

    The Solar Storm: David Gahary - Big Pharma

    in Politics

    David Gahary returns to the show to discuss Dr. John Virapen's work in exposing big pharma and his recent death. John spent nearly four decades plying his trade: helping to gain approval for infamous drugs like Prozac, sweet-talking doctors and their staff to accept his free samples of the latest concoction from his company, bribing opinion leaders and regulatory authority employees, all to get more drugs into the hands of patients, some drugs that came with deadly side effects.


    Side Effects: Death - Confessions of a Pharma Insider

  • 00:31

    Pharma to Dharma: From Pharmaceuticals Back to Nature

    in Health

    Today Nick & Dr. Joanna will be talking about her initiative called, "Pharma to Dharma: From Pharmaceuticals Back to Nature." The Wetsern model of quick fix medicine is just not working, for doctors and patients alike.  Patients are finally realizing that the "quick fix" really isn't giving them the desired result or cure that they are looking for, and doctors are starting to feel that this is not the way to truly practice medicine so that healing on all levels can be invited to occur.  


    Adverse Drug reactions are the 4th leading cause of death and pharmaceutical companies still continue to rake in billions by marketing and selling disease.  How do they do that?  By creating new diagnoses that fit into the effects of the drug that is already on the market, but that is usually close to patent expiration. This occurs particularly with psychotropics - drugs for anxiety, insomnia, depression and a variety of other psychiatric illnesses. Many people do not realize that sometimes the side effects of these drugs are exactly that which they are designed to treat.  


    How does the food industry fit in to all of this?  And it's supposedly monitored by the FDA.  But there's a reason it's called the F D A. 


    So what can we do as healthcare practitioners and consumers of medical care to combat the collusion amongst big pharma, medicine, the mainstream media, and the food industry to keep us fat, sick and dying? Find out in what promises to be a very interesting discussion.


    Pharma to Dharma 4-hour Workshops on 17th & 21st May 2015 and will be offered regularly. See more on the Kalyana Centre homepage.


    Find us always at www.thekalyanacentre.com or Dr. Joanna at www.drjoannacarmichael.com or 484-412-8815.


    Receive 20% off an initial consultation with Nick or Joanna when you mention this show.