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MASTERING THE NEW MEDIA LANDSCAPE: Embrace the Micromedia Mindset by Barbara Cave Henricks and Rusty Shelton
This on demand audio series is a part of the Executive Girlfriends Group Vignette Series. Chicke Fitzgerald interviews Barbara Cave Henricks. The original live interview was 4/1/16.
The giant brands that once dominated the media landscape—Oprah, the New York Times, NPR, CNN—have seen their monopoly on public attention smashed by the Internet and now find themselves competing with individuals and brands in a sea of micromedia: websites, social media, blogs, podcasts, and more.
Ace publicists and marketers Barbara Cave Henricks and Rusty Shelton show that to navigate through this modern terrain, you need to think more like a media executive than a marketer. The key lies in mastering three crucial categories of media—earned, owned, and rented—and knowing how to integrate each for maximum success. By using this proven strategy, you can create a positive feedback loop that will generate massive momentum and grow a large, loyal audience for your message.
Barbara is President & CEO of Cave Henricks Comunications. Rusty is Founder and CEO of Shelton Interactive.
The websites are about/barbara-cave-henricks and https://sheltoninteractive.com/
To order the book click HERE
For more information about the Executive Girlfriends' Group see: http://www.executivegirlfriendsgroup.com
Monday at 9PM CST on The Woman Cave. Join hosts Candice Payne and Tina Reed as they discuss Valentine's Day. What does romance look like to you? Who's the romantic one between you and your mate? How do you celebrate Valentine's Day when you are at odds in your relationship or marriage? We will also discuss "date night" ideas on a budget. Call in with your thoughts or comments at (929) 477- 2304.
Hannah Crum will discuss all things Kombucha.
In the middle of a year long tour talking about her newly released book, The Big Book of Kombucha, we are excited to have the Mamma of "Buch" here to share her favorite tips & tricks.
Our co-host, V & Nicki ,will also be shedding some light on what is happening with some musical artists we love & a few new laws that could effect the foods we eat every day. You are not going to want to miss this!
Join us as we raise the roof on life & get conscious about the arts & living.
It’s FRIDAY NIGHT “LIVE”. We are pumped and ready to go tonight. Dial in early straight up 7pm if you want a place in the studio. The studio fills up around 7:10pm.
I hope you have enjoyed our new Men’s Segment Tuesday night, “The Sid Devars Man Cave! Well Sid Devars will be “live” in the studio tonight and you can tell him yourself.
Also we are talking about “BAD MEMPHIS WATER” and more thoughts on “PRINCE”. Have you ever seen “PRINCE” perform “live”? If so, please call in and tell us all about it. We want to hear!!!!!
TONIGHT, it’s our regular jam-packed “fun” Friday night “LIVE”!
You can listen online, or dial in and listen: www.blogtalkradio.com/theemilypearlsshow
You can also listen on Spreaker.com here:
Or DOWNLOAD our App – Google Play – (the emily pearls show )
Check out our movie Trailer here”
The Total Tutor Neil Haley will interview Co Author of Missing Banners Tom Brew.
Indiana University basketball fans love their five national championship banners that hang so proudly in Assembly Hall in Bloomington, Indiana. But they also wish there were more. There should have been. "Missing Banners,'' written by award-winning Indiana sports writers Tom Brew and Terry Hutchens, takes a look back at five seasons where Indiana could have won championships, but came up short for one reason or another. The book is filled with dozens of never-before-told stories from magical basketball seasons in 1975, 1980,1993, 2002 and 2013. It spans five decades, so every fan will be remember many of these seasons vividly. The book is also filled with more than five dozen great photos from the past, courtesy of the Archives Department at the Indiana University Library in Bloomington. This book will bring back many great memories for IU fans ... and also plenty of heartache. But through the 302 pages, you'll also see a common thread that runs through these teams, a bond among players and coaches that was unbreakable. They poured blood, sweat and tears into trying to hang a sixth national championship banner at Indiana. They came up short, but still they have great stories to tell.
Today's featured guest is Poet AngelJade Writer. She is the host of The Morning Brew, one of the longest poetry events in Second Life. She shares her passion for the spoken word and some of her favorite poets. Her open mic is every Sunday at 10am slt/1pm est in Second Life. Love Talk! with Marie? Follow us on Twitter & Pinterest.
Join Candice Payne and Tina Reed for our weekly late evening conversations. After being a Mom, Wife, Employee, and Employer...it's time to kick back with the girls and talk about the things that matter to us. To the Men tuning in, you matter to us so feel free to jump on the conversation. Show starts at 9pm
Join Candice and Tina for the weekly late evening girl talk. After a long day of being a Wife, Mom, Employer, and entrepreneur, get some time to yourself and kick back with the girls. This week we are discussing: Relationships through the eyes of your children. Do you argue in front of your children and is it healthy? Do you keep your relationship/marriage issues hidden from them? If you've had fights in front of them, did they see you reconcile? Are you proud of the way you handle your relationship conflicts in front of your children. Grab a drink and snack and be ready to dial in at 9pm.