• Author, Miranda Parker

    in Books

    Author of The Evangeline Hunter Bounty Series, Miranda Parker, discusses her novel, "A Good Excuse to Be Bad".

  • 00:32

    Book Marketing Strategy: Exposing the 2015 Author's Book Promotion Blueprint

    in Entrepreneur

    Available profitable and sustainable book marketing strategies, particularly book promotion strategies, are ambiguous at best. Today, and on average, most authors will max out their book sale units to the tune of only 200 copies of any given title, in any given genre, regardless of whether the title is traditionally- or self-published. In fact, even those authors who are signed (and controlled) by a traditional book publishing house are required to develop, implement, management, measure, and analyze their own book marketing (promotion) strategy. Since these are the bold bare facts, authors must become aware of which marketing options are available and at what price. Plus, authors must be realistic about whether or not their book titles alone will ever be able to generate a return on their investment (time and money). To give today's brilliantly creative authors a leg up, we will analyze the various book promotion options contained across the 2015 Book Promotion Blueprint. That is our focus on this edition of, “The Strategist Radio LIVE."

  • 00:35

    Marketing Pulpit - Charlotte (MPI-NC)

    in Marketing

     


    Tune in to Sharon Bennett, host of The Marketing Pulpit Radio Show, which airs each Tuesday at 10:30AM (EST). Today Sharon and her guest Lee Dixon, Project Director, NC Get Covered will discuss the decisions facing small business and individuals before February 15th deadline.


    The show features an exciting lineup of special guests who tell their success stories and more.


    The Marketing Pulpit Radio Show is the creation of expert marketer, Robert Gatewood MBA, president of Gatewood Marketing.



    The show’s mission is to build strong businesses in the community in order to put people to work.
    The show provides crucial knowledge in the areas of sales, branding, pricing, media buying, Internet, social media, music, entertainment, franchising, networking, event planning, accounting, business development, workforce development, industry trends, business news and more.
    The show offers sponsorships, advertising, membership opportunities, and a robust website for its listeners and visitors.

  • 00:33

    Marketing Pulpit - Charlotte (MPI-NC)

    in Marketing

     


    Tune in to Sharon Bennett, host of The Marketing Pulpit Radio Show, which airs each Tuesday at 10:30 am. This week she interviews Dr. Larry D. Reid, president of Dr. Larry D. Reid Ministries. He will share his story as a pastor, author and recording artist.


    The show features an exciting lineup of special guests who tell their success stories and more.


    The Marketing Pulpit Radio Show is the creation of expert marketer, Robert Gatewood MBA, president of Gatewood Marketing.



    The show’s mission is to build strong businesses in the community in order to put people to work.
    The show provides crucial knowledge in the areas of sales, branding, pricing, media buying, Internet, social media, music, entertainment, franchising, networking, event planning, accounting, business development, workforce development, industry trends, business news and more.
    The show offers sponsorships, advertising, membership opportunities, and a robust website for its listeners and visitors.

  • 00:39

    Marketing Pulpit - Charlotte (MPI-NC)

    in Marketing

     


    Tune in to Sharon Bennett, host of The Marketing Pulpit Radio Show, which airs each Tuesday at 10:30AM (EST). She will discuss "Health Care Reform and What You Need To Know" with her guests Marcus Butts, SBA Southeast Regional Administrator and Lee Dixon, Project Director, NC Get Covered..


    The Marketing Pulpit Radio Show is the creation of expert marketer, Robert Gatewood MBA, president of Gatewood Marketing.



    The show’s mission is to build strong businesses in the community in order to put people to work.
    The show provides crucial knowledge in the areas of sales, branding, pricing, media buying, Internet, social media, music, entertainment, franchising, networking, event planning, accounting, business development, workforce development, industry trends, business news and more.
    The show offers sponsorships, advertising, membership opportunities, and a robust website for its listeners and visitors.

  • 00:32

    Book Marketing in Five with Dan Poynter

    in Books

    Dan Poynter is the author of 130+ books, has been a publisher since 1969, and is a professional speaker (CSP). His seminars have been featured on CNN, his books have been pictured in The Wall Street Journal and his story has been told in The New York Times. The media come to Danbecause he is the leading authority on book publishing.
     
    Dan studies the industry and has been referred to as a Book Futurist.


    A professional speaker, he travels more than 6,000 miles each week to share his book plan. Dan is a past vice-president of the Publishers Marketing Association (now IBPA). He lives in Santa Barbara.


     


    Eunice Nisbett,  Book Marketing Strategist, Savvy BestSellers, launched this expert interview series as a FREE book marketing resource for authors.


    Sign up at Savvy BestSellers to receive BestSeller Gems Newsletter, your weekly insights on promoting your book, with tips and tools you can use right away.

  • 00:32

    Book Marketing Strategy: Embarrassing Book Publishing Myths

    in Entrepreneur

    Doesn't it seem like writing, publishing, and marketing a book is so simple as you surf the Internet and denote all the abundantly revolutionary success stories? Have you also discovered while at the same time, according to the latest book sales figures, many of these amazing tales prove to be nothing more than false and misleading myths, fairy-tales, and fantasies? So what is truth and what is myth relative to book marketing strategy? What are these embarrassing book publishing myths you need to shun at all costs? That is our focus on this edition of, “The Strategist Radio LIVE."

  • 00:32

    Book Marketing Strategy: How to Skillfully Escalate Your Online Influence

    in Entrepreneur

    As entrepreneurial book authors and self-publishing archetypes, we need to be perpetually managing our personal and professional influence within the economy of our specific genre (readership). In order to sell more products, books or otherwise, we and our products must be considered trustworthy, quality-centered, and consumer service-focused. As you skillfully escalate your online influence, you can begin and sustain a respected position in the minds and hearts of your distinctly chosen target market sector. So, which strategy must one proactively and proficiently implement to incrementally hike their personal and professional online influence? That is our focus on this edition of, “The Strategist Radio LIVE."

  • Marketing Pulpit - Charlotte (MPI-NC)

    in Marketing

     


    Tune in to Sharon Bennett, host of The Marketing Pulpit Radio Show, which airs each Tuesday at  10:30 am. It's an exciting show that informs, inspires, entertains and energizes business owners and their stakeholders.


    The show features an exciting lineup of special guests who tell their success stories and more.


    The Marketing Pulpit Radio Show is the creation of expert marketer, Robert Gatewood MBA, president of Gatewood Marketing.



    The show’s mission is to build strong businesses in the community in order to put people to work.
    The show provides crucial knowledge in the areas of sales, branding, pricing, media buying, Internet, social media, music, entertainment, franchising, networking, event planning, accounting, business development, workforce development, industry trends, business news and more.
    The show offers sponsorships, advertising, membership opportunities, and a robust website for its listeners and visitors.

  • 00:34

    Marketing Pulpit - Charlotte (MPI-NC)

    in Marketing

     


    Tune in to Sharon Bennett, host of The Marketing Pulpit Radio Show, which airs each Tuesday at  10:30 am. Sharon will explore the Episode, "Is Love Enough?" Family Therapist Ira Lake, C.E.O. of Imtasik Family Counseling Services, Inc., gives insight about the BIGGEST issues facing couples and families in 2015 and the effects on business productivity.


    The show features an exciting lineup of special guests who tell their success stories and more.


    The Marketing Pulpit Radio Show is the creation of expert marketer, Robert Gatewood MBA, president of Gatewood Marketing.



    The show’s mission is to build strong businesses in the community in order to put people to work.
    The show provides crucial knowledge in the areas of sales, branding, pricing, media buying, Internet, social media, music, entertainment, franchising, networking, event planning, accounting, business development, workforce development, industry trends, business news and more.
    The show offers sponsorships, advertising, membership opportunities, and a robust website for its listeners and visitors.

  • Book Marketing Strategy: Top 10 Things NOT to Do this Year

    in Entrepreneur

    Book marketing strategy has become an ever-evolving quagmire of senseless guesswork that, more times than not, leads today's most well-intended authors directly into a financial toilet flush-cycle. From old school author co-ops (time-wasters) to clueless one-hit wonders, ineffective ways to sell more books can be found throughout social media networks, a self-proclaimed book marketing guru's blog, or by way of friends who have never attained notable book sales success. In order to level the playing field and get you thinking and implementing your book marketing strategy in the right direction, there are 10 things you must be aware of and avoid at all costs. It's high-time for a literary game changer on behalf of your distinct book marketing strategy for 2015 and beyond. That is our focus on this edition of, “The Strategist Radio LIVE."

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