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  • Author, Miranda Parker

    in Books

    Author of The Evangeline Hunter Bounty Series, Miranda Parker, discusses her novel, "A Good Excuse to Be Bad".

  • 00:29

    PR & Marketing Tips on Promoting Your Book

    in Books

    Lynn Wiese Sneyd 'The Book Biz Whiz' discusses Fiction and Non-Fiction Book Marketing Tools and Publicity Campaigns including websites, social media, blogging, media kits, interviews and book events. Lynn is a writer, author, literary expert, PR consultant and wwner of LWS Literary Services where she assists authors in book publicity campaigns, agent searches, book proposal writing, and editing. Most recently, she co-authored The Horse Lover: A Cowboy’s Quest to Save the Wild Mustangs with H. Alan Day. Lynn is a frequent Big Blend Radio guest, and her article on Book Publicity Campaigns will appear in the April issue of Big Blend Radio & TV Magazine.

    This interview originally aired on March 22, 2015, on Big Blend Radio’s Champagne Sundays variety show, from the historic Coronado Motor Hotel in Yuma, Arizona.

     

  • 00:26

    Re-connecting with Dianna Torscher Benson

    in Books

    Dianna Torscher Benson is a 2014 Selah Award Winner, a 2011 Genesis Winner, a 2011 Genesis double Semi-Finalist, a 2010 Daphne de Maurier Finalist, and a 2007 Golden Palm Finalist. In 2012, she signed a nine-book contract with Ellechor Publishing House. She’s the author ofThe Hidden Son, her debut novel. Final Trimester is her second release.


    After majoring in communications and a ten-year career as a travel agent, Dianna left the travel industry to earn her EMS degree. An EMT and a Haz-Mat and FEMA Operative since 2005, she loves the adrenaline rush of responding to medical emergencies and helping people in need.


    Dianna lives in North Carolina with her husband and their three children.

  • 00:23

    A Hashtag Marketing Initiation

    in Marketing

     


    Harness your marketing potential, capitalize on your capabilities and tap into the power of community, conversation and commentary on The Marketing Mojo Show, a 15-minute podcast and Twitter chat for small to medium-sized businesses and organizations. 


    On this episode get a hashtag marketing initiation from Kristen Curtiss, a social media specialist with Constant Contact, a company that focuses on small business marketing.  Since the pound sign morphed into a hashtag in 2007, life has not been the same for social media.  Started on Twitter, hashtags are now used and hyperlinked on most social media platforms and have become a valuable marketing tool, if used thoughtfully.  Get the how to's and the how not to's for a hashtag marketing campaign and stir the conversation with a response to our question of the month: Does your business use hashtags in your tweets or posts and if so, how and when?  Tag responses on Twitter with #mymarketingmojo for a chance to hear your comment during the live episode and to participate in the live chat.


    The Marketing Mojo Show is produced by LGK Marketing Communications Collective, a women-owned small business.


     

  • 00:32

    Marketing Pulpit - Charlotte (MPI-NC)

    in Marketing

    Tune in to Sharon Bennett, host of The Marketing Pulpit Radio Show, which airs each Tuesday at 10:30AM (EST). Today Sharon discusses "Effective Leadership: Why Leaders Fail" with her guest Ira Lake, Founder of Imtasik Family Counseling Services.  It's an exciting show that informs, inspires, entertains and energizes business owners and their stakeholders.


    The show features an exciting lineup of special guests who tell their success stories and more.


    The Marketing Pulpit Radio Show is the creation of expert marketer, Robert Gatewood MBA, president of Gatewood Marketing.



    The show’s mission is to build strong businesses in the community in order to put people to work.
    The show provides crucial knowledge in the areas of sales, branding, pricing, media buying, Internet, social media, music, entertainment, franchising, networking, event planning, accounting, business development, workforce development, industry trends, business news and more.
    The show offers sponsorships, advertising, membership opportunities, and a robust website for its listeners and visitors.

  • 00:33

    Book Marketing Strategy: How to Intelligently Merchandise Your Book

    in Entrepreneur

    Merchandising is a business-retail practice that is seldom applied when self-publishing a book. The rudiments of selling a product or a brand can and should be utilized in your publishing efforts. This complex book merchandising strategy demands a mental state teamed with activity that is often unfamiliar to the freethinking creative author. Merchandising is about details and small nuances to influence a buyer's buying decision. What book merchandising actions must you consider in order to profitably present your book before your distinct target readership? That is our focus on this edition of, “The Strategist Radio LIVE."

  • 00:31

    Marketing Pulpit - Baltimore (MPI-BALT)

    in Marketing

    Tune in to The Marketing Pulpit Radio Show, hosted by world renowned artist Larry "Poncho" Brown which airs each Wednesday at 10:30 am. It's a unique show with a creative focus that informs, inspires, entertains and energizes business owners.


    The show features an exciting lineup of renowned artists, wearable artisans, craft vendors and other special guests who share their creative approaches, trial and error success stories and more.


    A professional artist for over 36 years, Poncho attempts to challenge us to think outside of the box to create your next level.

  • 00:31

    Book Marketing Strategy: The Real Costs of Self-Publishing a Book

    in Entrepreneur

    The world of self-publishing looks fairly simple, right? I mean, you write a manuscript using Microsoft Word, design a cover using Adobe Photoshop, open a free (Amazon) Createspace or (Ingram) Lightning Source account, upload your files, and sit back and watch your book sales profits skyrocket - almost like magic - overnight. Sound easy, huh? So then, why do most self-published authors only sell, on average, 200 books before their title hits the wall? Even as a self-published author of only one title, you must still conduct business. And, as a business owner (entrepreneur), you must comprehensively understand the rules of engagement - like how much you need to spend and when you might expect to gain a return on your investment. Most self-published authors are 99% clueless when it comes to realistic expectations and how much money they will realistically spend throughout their self-publishing process. So then, what are the REAL costs of self-publishing a book? That is our focus on this edition of, “The Strategist Radio LIVE."

  • 01:27

    The Written Word (Radio Z)- Ep. 24 Book Marketing

    in Writing

    Host Alicia is joined by CEO Travis Grundy and one of Zharmae's own marketing professionals, Paula Thomas to talk marketing books.

  • 00:31

    Marketing Pulpit - New York (MPI-NY)

    in Marketing

    The Marketing Pulpit (New York) Radio Show, hosted by radio veteran Dennis Shipman is an intriguing, dynamic and provocative Internet based radio program that fosters cultural consciousness while promoting Pan-African economic empowerment.


    Shipman owns a small, 100% Disabled, M/W/BE owned firm (East New York Management, and, its subsidiary, Applied Anthropologics, Inc), which provides consultation, multi-media and talent management and production, with the objective of empowering artists and businesses to employ psychoacoustics – i.e., music and speech- to tell potential clients what they do...


    Explore the invaluable resources EastNYManagement offers in collaboration with our partners such as Gatewood Marketing, located on the World Wide Web at www.gatewoodmarketing.com, which can take your project from inception to fruition.


    Book your interview as soon as possible. You can contact Dennis Shipman @dennis@eastnymanagement.net or (347) 846-8447.

  • 00:31

    Book Marketing Strategy: How to Entice Prospects to Buy Your Book

    in Entrepreneur

    Powerful calls to action are among the most essential elements relative to your marketing communication strategy necessary for you to transform prospects to buyers. To their detriment, too many authors, publishers, and publicity people fall short due to a lack of understanding in the areas of consumer psychology and behavior. This deficiency has caused the book sale performance of authors to fall flat on its face. The amazing news is that there are three vital precepts that, when acknowledged and applied structurally will help to usher in higher book sales on behalf of your book marketing strategy. That is our focus on this edition of, “The Strategist Radio LIVE."