How the Elections May Affect Your Business

Every round of elections brings uncertainties, in particular for small and medium-sized companies. In general, big businesses know what to expect – not to mention that they also have the leverage to influence the policy according to their best interest. However, for the small business owner, this is always a period of anxiety, since every change in the taxation system can lead to significant losses or increased expenses, which are often enough to drive an inexperienced businessman to bankruptcy.

Therefore, it’s vital to make your presence felt, during election years more than ever. Advertise your business aggressively, so that clients will remember you, even when they’re busy watching a debate or participating in a rally. It’s a period of uncertainty for everybody, so you’ll have to adjust your strategy, depending on which products are most likely to suffer a price increase after the elections.

Some people prefer making a purchase before a big change – for instance, get a new car, or new furniture, or refurbish their homes. They’ve spend the past three or four years watching the market, and they want to benefit from the conditions before they shift again. Therefore, your video advertisements should reflect this reality, and you should make sure to push them harder during election years.

Immediately after the elections, there are usually a few weeks of calm, when people are waiting to make sure in which direction the market will shift, and which will be the first new policies implemented. This is usually a fairly slow period for any business – but, if you manage to make it through, business will return to normal shortly.