Newest Trends in Franchise Marketing

Social Geek Radio guest Alisa Harrison is Senior Vice President of Communications and Marketing, Chief of Staff for the International Franchise Association (IFA).  She oversees all internal and external communications, marketing and information technology activities for the association.  As Chief of Staff, she manages the IFA strategic planning process and works with the senior management team to ensure goals and objectives are being achieved.  She also manages the CEO and board communications to ensure timely and transparent updates to members.  She staffs the Strategic Planning Committee, the IFA Marketing and Public Relations Committee and the IFA awards process.

Alisa shares what is new for FranTech 2016. Registration is open www.franchise.org/frantech