No Bullshit Social Media Marketing with Jason Falls

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AK Stout & Deb Evans will interview Jason Falls, Digital Strategist, Author and Speaker. Jason is VP, Digital Strategy for CaféPress, Inc and Founder of Social Media Explorer. Jason’s book co-authored with Erik Deckers, No Bullshit Social Media, is a strategic blue-print manual for social media marketing.

During the show we will cover the following from Jason’s book:

*Why Jason believes social media marketing is not about technology?

*When tools change do the messages change as well?

*How important is planning, measuring and metrics to build brand awareness?

Following the interview, AK will GeekItOut and share her App of the Week and cool tools and Websites to help YOU get in touch with your inner geek!

Social Geek Radio Sponsors:

Deb Evans Consulting, LLC and Saying It Social, LLC

Follow along with @DebCE & @AKStout18 and tweet comments and questions using #SocialGeekRadio

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Tags:
Jason Falls
Social Media Explorer
CafePress
strategic blue print for social media marketing
social media measurements
Broadcast in Technology
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