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AK and Deb welcome Sima Dahl, Founder, Parlay Communication as their guest. Sima Dahl is a Marketing Consultant, Social Media Strategist and Personal Branding Expert. A veteran marketer with more than 20 years in the trenches, Sima has experience working with Fortune 500 corporations, venture-backed start-ups, non-profits and academic institutions. As president of Parlay Communications, Ltd., Sima guides individuals and businesses as they move from Message to Mindshare™ utilizing smarter marketing, branding and social media.
Sima is co-author of Make Your Connections Count and wrote a chapter entitled The Art of Networking in the Digital Age. Sima will share her proven three step system for social networking success. From developing your personal brand and writing a winning position statement to getting connected online and knowing the subtle, yet important, differences among the top social networks.
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