Social Media Paradigm w/ Monster dot com's Social Networking team of Kathy O'Reilly & Katrina Kibben

Kathy O’Reilly is director of and Katrina Kibben is the Ninja for Monster dot com’s social media program Monster firmly believes and is committed to social media as a means of changing the way we work, by offering new ways of engaging with customers (job seekers and employers), colleagues, media, industry influencers and the rest of the world. Social media is a part of our overall communications strategy at Monster, complementing our PR and Marketing goals. Those goals are to reassert brand leadership, drive traffic to our site and create preference and demand for our products and services. Kathy is the Director of Social Media Relations for Monster.com, overseeing social media outreach and engagement strategies on multiple social media platforms to generate brand awareness and positive relationships with both traditional and social media. Kathy began her career in traditional broadcast media, where she spent 15 years producing nationally-syndicated TV talk shows and magazine format TV news and entertainment programming. Kathy’s production credits include programming for CBS Westinghouse, Telepictures/Warner Brothers, The Disney Channel, Lifetime Television, the Discovery Channel and Hearst Argyle Productions. She made the move from TV to the Internet in 1999 when she joined Lycos.com, one of the original pioneering Internet brands. Kathy spent 10 years at Lycos where she directed PR, Social Media Strategies & Execution, Corporate Communications and Media Relations. Kathy joined Monster in early 2009 and you can follow her on Twitter @kathyoreilly, join her on Katrina Kibben As the Social Media Ninja at Monster.com, Katrina uses her social savvy to support campaigns from creating a Super Bowl hero to finding Alicia Keys’ next blogger. Prior to joining Monster.com, Katrina worked in the marketing department of VisualCV, a start-up launched in 2008. Her work with a team of 3 helped generate over 100k profiles in 1 year. follow Katrina @katrinakibben.