It's the age old question: How to I get people to buy my ____? The Internet changed marketing forever. It will never be exactly like it was in cold-calling, post-card mailing, Yellow Pages days. Even that we had nearly 100 years to figure out and people still struggled with it. So let's talk about the carnival barker or the hot-dog hawker. You'll see a common thread there and it's plainly seen: Sell what you have and nothing else.
"Hot dogs! Get your fresh red hots right here! Hot dogs!" That is *ALL* the hot dog hawker says.
"Cold beer! Get you ice cold beer here! Cold beer!" That is *ALL* the beer hawker says.
"Peanuts! Peanuts! Get your salty, crunchy peanuts!"
"Step right up, step right up! See the bearded lady! There's no one like her anywhere else in the world. She's the real deal, a one of a kind. Step right up!"
I think you're getting the point. Join Mike and me today as we discuss how these age old methods still work in the Internet age and why we've seen many people flop because they don't use them. We'll be talking about things like the 365 things to do that flopped for so many real estate agents. We'll be talking about major brands and how they succeed online. Then we'll be talking about how to use this method in Social Media without driving your *friends* nutso!
Ken is @thekencook http://thekencook.com
Mike is @MikeMueller http://areweconnected.com
As always a big thanks to Kevin MacLeod for the use of his great music!
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