Lady Gaga's Social Web Engine? Arktan. Listen Live.

Rahul Aggarwal is the CEO and co-founder of Arktan, a Silicon Valley-based pioneer of real-time Social TV and Social Brand conversation and interaction technology.

Rahul founded Arktan because he was fascinated by the challenge brands were having managing the deluge of online social channels, participating in, and curating the chatter.  He wanted to find a way to help brands increase real-time interactions and conversations with their audience on their Web properties.

Arktan is being used by Universal Media Group, USA Network, Lady Gaga and many others to turn their official Websites into the center of Social Web-driven engagement. They are able to bring real-time Social Web content and conversation from Twitter, Facebook, YouTube, Tumblr, etc.,
to their websites, and enhance brand awareness with real-time conversation experiences. And customers are having up to a five-fold increase in new user registrations. 

Rahul's prior experience includes his role as Distinguished Engineer at Juniper Networks, where he drove Internet routing, mobile, VPN and data centerrelated technologies and standards across the industry.  He is the author of several Internet drafts and RFCs, holds many patents and is a sought after speaker in conferences. He received his B.S. from Indian Institute of Technology, Roorkee and M.S. from University of Minnesota.  @raggarwa and linked in profile: http://www.linkedin.com/in/raggarwa

Join hosts Ken Cook & Jason Crouch as they explore social media for newbies and grizzled veterans alike. Find a special guest interview each week with a luminary in the new media realm.