CREATING A U.S.P. (UNIQUE SELLING PROPOSITION) FOR GUESTS...

WE DISCUSS WITH OUR SMALL BUSINESS GUESTS, HOW "ONE FRESH IDEA" CAN DRAMATICALLY CHANGE THE DIRECTION OF A MARKETING STRATEGY AND WITH THAT CHANGE CREATE DRAMATIC NEW RESULTS WHILE INCREASING NEW BUSINESS ALMOST IMMEDIATELY..!

WE INVITE OUR GUESTS TO ENGAGE IN: "SPONTANEOUS CREATIVE THINKING" OR WHAT WE LIKE TO CALL: "IDEA ART". FROM THIS DIALOUGE WE LOOK TO INITIATE THEIR COMPANIES NEW U.S.P. (UNIQUE SELLING PROPOSITION) THAT WHICH SETS THE SMALL BUSINESS APART FROM COMPETITION THUS ELIMINATING THEM..!

WE UTILIZE THAT U.S.P. TO CREATE "HIGH DIGITAL VISIBILITY" FOR OUR SMALL BUSINESS OWNERS AND SINCE WE ARE FIRM BELIEVERS THAT AS RADIO IS INSTRUMENTAL IN CREATING DEMAND, WE ALSO GIVE WEIGHT TO VIDEO AS IT HAS BECOME AN INTEGRAL PART OF OUR PROMOITONAL MARKETING STRATEG KNOWN AS: "CONVERGENCE 4.0": RADIO+VIDEO+SOCIAL+MOBILE=NEW BUSINESS... THEREFORE, THE U.S.P. ENVELOPED WITHIN CONVERGENCE 4.0 IS PROMOTED LITERALLY EVERYWHERE WITH "FREQUENCY'..!

SO, AS YOU CAN SEE, OUR DAILY BROADCASTS WILL BE MAXIMIZING THE GUEST ENCOUNTER TO REACH THAT "NEW WAVE" IN THE CONTINUOUS EVOLUTION OF PROMOTIONALLY SOUND MARKETING STRATEGIES..OUR RADIO SHOW IS THE STEPPING OFF POINT TO "FRESH" IDEAS AND TO THE FUTURE OF SMALL BUSINESS IN THE DIGITAL AGE..!