How to Target Social Media to Reach your Market

Ethan Bloch, Co-Founder of Flowtown, started his first business at age 13 where he used the social channels of the day (chat rooms and instant messaging) to acquire customers. In college he created a video podcast and used YouTube, Twitter and Facebook to build a global fan base. Today he's the co-founder of Flowtown, a Small Business marketing tool that helps you acquire and retain customers through social media. Ethan shares his tips and personal experiences about using social media for business and how it can boil down into real measurable ROI.