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Goodbye Infomercials: How A 30 Year Old Brand Is Keeping With The Times

  Broadcast in Entrepreneur

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Hair Club is a brand with high-visibility from the old-school commercials (Sy Sperling’s “I’m not just the President, I’m also a client.”), but many people still don’t know what the Hair Club is. Keeping the 30 year old brand fresh has become even more of a challenge because of the ever-changing media landscape which is affecting the avenues of word of mouth about the company. Steven Barth, CEO of Hair Club, is a client himself. He joins Anita Campbell and Brent Leary to discuss the organizations current re-branding process and how the 30 year old brand is keeping up with the times and educating the consumer about themselves.
Tags:
mens health
entrepreneur
infomercial
small business
marketing
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