Small Biz Talk Radio - with guest Loren Weisman

Often, you'll hear businesses talk about how many followers they have and how many people have liked their posts, especially on Facebook.  But what does that mean in dollars and cents for your business?  Does it mean you've automatically got those people as customers?  

Social media guru Loren Weisman will be joining us to talk about what those figures really mean.  We'll also be talking about how to really gauge your social media audience and take advantage of this great resource.