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I am Kathy Klotz-Guest, founder of Keeping it Human, in the heart of Silicon Valley. This show airs Thursdays at 3:30 PM PDT. Keeping it Human helps marketing executives and their teams tell their best and most important company, product and customer stories to the world. We are a jargon-monoxide-poisoning free zone. Our show is created especially for marketing execs and their teams. Twitter: @kathyklotzguest
How can companies connect with their audiences in meaningful ways? Through images, videos, and visual social media. Join me Thurs, March 20, for a great conversation with Ekaterina Walter about the power of visual storytelling.
About Ekaterina Walter
Ekaterina has led marketing innovation for brands such as Intel and Accenture, and is CMO of Branderati. She is the author of the bestseller Think Like Zuck and co-author of The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand. She has been featured on CNBC, ABC, NBC, Fox News, Forbes, WSJ, Inc., Huffington Post, and more. Twitter: @Ekaterina.
That Martin O’Malley machine: You gotta give it to them! I mean, the man is masterful when it comes to politics. Just take a look at the packaging of Anthony Brown: Pure brilliance!
The goal, no doubt, is to paint Anthony Brown as relevant as ever to blacks but without being too specific. You want to send a signal without ruffling any feathers – build empathy and show concern without being perceived as too close to the fire.
It’s all about the visuals, baby! Forget about the facts. Experts know that politics is all about defining one’s opponent before one’s opponent does the same to you: Smoke and mirrors! And right now, one could conclude that this playbook is calling all the right plays for a Brown victory in the Maryland Democratic Primary on June 24, 2014.
Let the TV commercials do the talking and one essentially walks away with the impression that Anthony Brown is cool with black kids and ultimately their parents, the voters. You’re left with the notion that Brown even adopts black kids. So sure, he must love them, too. Right?
Honestly, I’m not too sure about this.
Bill & Lori Binko, creators of the onine resource Lesson Pix, will be our guests on this episode of the The Inclusive Class Podcast. Using the material from their website, www.lessonpix.com, they will discuss ways in which visual supports can be used in the classroom from modifying instruction to communication. For more information, go to www.theinclusiveclass.com.
Photojournalist and artist Mark Hirsch is the author of “That Tree.” Hirsch of Platteville, Wisconsin is an editorial and corporate photographer based out of Dubuque, Iowa. Hirsch spent 20 years in the newspaper industry as a photojournalist, photo editor and visuals editor before embarking on a freelance career in 2006. His clients include Getty Images, The New York Times, and John Deere Corporation.
While recovering from a near fatal car accident in 2012, Hirsch was inspired by a friend to use his iPhone to document a year-long photo a day project focusing on an old bur oak tree. Hirsch embraced the challenge resulting in a transformative experience of healing, self-discovery, inspiration, and enlightenment.
The year-long photography project along with Hirsch’s reflections about lessons learned from the old bur oak have been published in a coffee table book, “That Tree”, available at www.thattree.net.
With 37,000 facebook followers, Hirsch’s project has gone viral producing widespread international attention from some of the world's most noted broadcasters, magazines, newspapers, and online outlets including CBS Sunday Morning, NBC News, The Huffington Post, and the Sierra Club.
Order books, calendars or prints at www.thattree.net and enter discount code BEY, they will get a 10% discount.
“As a digital artist who majored in marketing at the University of Pittsburgh, he comes up with a provocative idea or question, studies it, and then provides Internet aggregators [...] with visual content that they post on their sites. Those images in turn get picked up on media websites, spurring commentary [...] and gets the aggregators a mention.” – Pittsburgh Post Gazette
“I think my main value comes not from my graphic-design skills, but my thinking about an idea that will get media attention — and something that I care about — and executing my vision to get a cool visual.” – Pittsburgh Tribune Review
“I think he’s being responsible — he’s not making anything up here,” says Dr. Doug Harper, a professor specializing in visual sociology at Duquesne University. “He’s finding ways to present information — visual summaries, really. It’s at the immediate level.” – Pittsburgh Tribune Review
People often ask me, “How do you make something go viral?”
I never try to make something viral for the sake of going viral, which is a very ambiguous term anyways. I try to make visuals which point out things which I feel are overlooked. Virality is just a side effect.
I come up with a unique visual idea and work with artists and experts to bring my vision to life.
I do lots of research. With each project, I say something new or elaborate on a subject in a way that’s never been done before. I consult with recognized professionals or use existing data. I direct each project through the whole process, working with talented artists to create flawless visuals.
One of my biggest inspirations is Steve Jobs. I encourage everyone to see the “Secrets of Life,” a short Steve Jobs interview.
Imagination Changes EVERYTHING Are you ready to make a change for the better in work, business or life? Yet wonder if it's realistic, if it's too late, or even possible? Join us Thursday, January 30th at Noon Central time for an exciting On Purpose interview with Patti Dobrowolski, author of Drawing Solutions: How Visual Goal Setting Will Change Your Life and founder of Up Your Creative Genius - a consulting firm that uses visuals and creative processes to help co
Lost to many whose news sources in the USA consists of the major newspapers and the standard networks, for most of the last dozen+ years, the conflict in Afghanistan has not been a USA-Centric battle; it has been a NATO run operation. When the Commander of the International Security Assistance Force has been an American 4-star, the visuals can be misleading. For most of the last decade, American forces were dominate in only one region of Afghanistan, the east. Other NATO nations fro
The times we live in today are times of lack of respect. The term bad B's and "O's" are glamourized far too often and accepted as the Norm. The images on the tel -lie-vision and the explicit music videos and lyrics are disgraceful to the Group of Melanated People. Everything from fashion, videos, music, The false reality are often accepted as Truth. Let's discuss and create a pact to slowly remove these visuals and musical context from our homes and Me
Join me to explore the power of visual images and your brain, as well as resources and strategies to use images to improve learning, communication, memory, attention and more! Check out the infographic: 13 Reasons Your Brain Craves Infographics and visit Dr. John Medina's website, BrainRules.net to learn about Rule 20: Vision trumps all other senses. For those who use PowerPoint, scroll down on the BrainRules home page to discover a slideshare presentation of BrainRules for
It's Only Right That "The Candy Shop" Talk Beyonce After The World Was Blessed With New Music & Visuals From The Queen Of All Queens! Join @KenyaTST Along With Beyonce Fans & Music Lovers For A Candid Conversation About ((Beyonce)) The Visual Album. Plus, Benji Vanderump Has Your "Fashion Talk", DJ Stops By For Some "SportsChat" & J-Write Provides The Latest In Entertainment News In The "Entertainment Rundown" Get Your Sweet Fix Her
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