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Caleb Barlow, dives further into the recent findings made by IBM Security -- 60% of dating apps are easily hackable. Discover the "love connection" between IBM Security solutions and a more secure mobile world. Additional perspectives provided by Diana Kelley and Michael Montecillo. Read the full report at http://securityintelligence.com/datingapps/
How's your mobile marketing strategy presently working for you and your business brand? Did you know that in 2016, the portion of mobile-influenced in-store retail sales, like those at Starbucks, is expected to jump from 20 percent to more than 50 percent, according to a study by Deloitte? Therefore, right now, almost half of all your brand’s customers will soon be “up for grabs” to anyone with an effective mobile marketing strategy. Why not fortify and profit from the power of mobile marketing? That is our focus on this edition of, “The Strategist Radio LIVE."
New Strategies for Pharma in the mHealth Market
Pharmaguy interviews Ralf-Gordon Jahns, Managing Director, research2guidance (see Bio), who talks about his company's Pharma App Benchmarking 2014 report and what changes pharmaceutical companies must make in order to deliver more useful mHealth apps for consumers and patients and thereby become successful in the mHealth market.
Questions/Topics of Discussion
Please review for us research2guidance's studies on successful mhealth app publishers.
What differentiates successful publishers from the less successful ones: What works? What doesn't work?
What sets them apart in terms of platform choice, experience, tool usage, API usage, size of app portfolio, etc.
Is it a good strategy for pharma to develop and publish the next 700 apps in the next five years? What other roles might help Pharma increase their return on investment in the app market?
Tell us about the mHealth Developer Economics survey that was just released?
Earlier today a new form of malware was disclosed that is targeting iOS devices. Our team found this particularly interesting as this highly sophisticated malware reportely can impact devices that are not jailbroken, it leverages rogue variants of popular applications and the malware uses code obfuscation to protect itself while taking advantage of mobile applications that are not obfuscated.
We have quickly assembled a team of experts to talk about what we know about this new form of malware and the potential enterprise mobile security implications.
As a precursor to Lacoon Mobile Security's upcoming presentation at Blackhat 2014, we interivew Daniel Brodie, a Sr. Security Researcher at Lacoon to discuss some of the vulnerabilities that exist in Virtual Desktop Infrastructure (VDI) frameworks, as well as provide some insights into the implications of using VDI in your enterprise.
Daniel explains how while VDI solutions are certainly a beneficial tool to protect enterprises against device theft, they don’t provide protection against targeted threats such as mobile Remote Access Trojans (mRATs) and Man-in-the-Middle. In fact, as he shows in the research, threats against the underlying VDI platform are fairly easy to carry out by using widely-distributed free tools.
The podcast goes over the main topics that he’ll present at Blackhat, including the methods of research, potential threats and best practices that enterprises should follow.
The number of mobile devices in healthcare facilities is increasing rapidly, as is the diversity of mobile platforms, operating systems (OSes) and communication methods that need to be supported by these organizations. In fact, in remarks made at George Washington University Hospital in Washington D.C., FCC Chairman Julius Genachowski said that healthcare is being “transformed” by broadband, and called out wireless and mobile in particular.
For its part in this transformation, Genachowski said,
The FCC is pursuing a health strategy with three key components: promoting connectivity; fostering fast-paced innovation of wireless networks, medical devices and mobile apps; encouraging greater adoption of life-saving health technology; and ensuring that spectrum is optimally allocated and managed.”
So on the outside, infrastructure and promotion is progressing, but what does mobility in healthcare look like from the inside?
A recent poll of managed Healthcare providers by the Aberdeen Group found three clear expectations for mobile healthcare technology: stem the rising costs of healthcare processes, improve staff productivity, and decrease the entry erroneous data.
To understand where mobility is headed though, it would first help to remember the mistakes of the past.
Lori Wilk, the host of Successipes on the Money Channel of #BYLNetwork.com - the only online network designated as a television station, takes you today into the world of gamechanging Brands who are leading the way in the digital marketing space .These big companies are commited and spending millions of dollars to lead their brands where their customers are now and are heading in record-breaking numbers not ever known or thought possible just a few years ago. This new world requires a bold leap into the future where in the media-the future of television is being created on the internet as is the future of radio.Successipes Successipes started broadcasting online in 2002. As an Executive Producer for BYL Network which broadcasts 24/7 and currently features six channels including Women, Men, Money, Sports and Entertainment, Home and Travel and Late Night, Lori works with brands to become sponsors and advertisers.If your brand is ready to be here you can connect with BYL Network COO, Danielle Silverman at BYL Network.com (561)487-3690 . You are invited to register for your free channel at http://www.BYLNetwork.com . When not broadcasting or helping brands with their digital marketing plans,advertising and sponsorships, you'll find Lori as the Keynote Speaker at high-profile conferences and conventions. This week lori is a keynote Speaker at the International Economic Investment and Trade Development Symposium in the Bahamas. You can follow Successipes on Twitter@Successipes.VIsit Lori's new fan page at http://www.Facebook.com/LoriWilkPresents
In this podcast, Caleb talks with Jukka Alanen about how mobile apps are under attack, how apps are being exploited by hackers, and what organizations can do safeguard their brands, data, IP, and revenue while developing and releasing new mobile apps. Already 78% of Top 100 iOS and Android apps have been found as hacked, rogue versions, and industry organizations across OWASP, security consultancies, and analysts have started recommending new protection measures. Jukka Alanen is Vice President of Business Development and Corporate Strategy at Arxan Technologies, Inc, a security company that specializes in Application Protection. Recently, IBM and Arxan announced a new preventive security solution that extends the IBM portfolio to app hardening and run-time protection.
Greetings: Professor Griff and ZaZa Ali welcomes Khalid El-Hakim "Black history 101 Mobile Museum" we will discuss the importance of collecting artifacts to tell our story. "Our story needs to be told to us by us" Tuesday Jan 27th 2015 8pm est.
Easy Speed Pay Weekly Update with Jim Moore and Peter Mingils from The Mobile Concepts Network.
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Keith Kitani, @keithkitani CEO at GuideSpark drops by @DriveThruHR and talks with @williamtincup & @Thehrbuddy about using the most obvious tools - video and mobile experiences - to interact with employees at every stage in the employee lifecycle.
DriveThruHR was designed to be a captivating and easy-to-digest lunch discourse that covers topics relevant to HR professionals. Each 30-minute episode features a guest speaker who shares her or his knowledge and experience in human resources. Our hosts and special guest cover a wealth of topics, including HR Technology, Recruiting, Talent Management, Leadership, Organizational Culture and Strategic HR, every day at 12:00 pm Central Time. The radio program is hosted by @williamtincup, @thehrbuddy, @TheOneCrystal & @MikeVanDervort. The #1 HR show, with amazing HR conversations and follow us on the twitters at @drivethruhr and #dthr.
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