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10 Lessons for Brands from Uber’s Social Marketing
Credit Kira Sparks,
It’s not every company that delivers kittens to its customers. And boats. And ice cream. This company, knocking down marketing norms left and right, is ground transportation service Uber. We hosted Uber’s Senior Community Manager Max Crowley on our live Afternoon Snack Google+ Hangout On Air– where he chatted about the magic behind the marketing with Shoutlet’s President & Chief Strategy Officer Aaron Everson.
Bring social offline, too.
Have a personality.
Optimize for mobile.
Create opportunities for sharing.
Track the basics, but look further, too.
Always leave room for improvement.
This show is presented by America's favorite inspirational greeting cards and journals...www.shop.gracefully-yours.com featuring Church Kitchen Ladies
Life Lessons from Pope Francis.....The Pope and Peter Drucker. Host Rick Tocquigny starts his series on the life lessons from the greatest Pope of our generation.
This show is sponsored by Gracefully-Yours greeting cards, America's favorite inspirational greeting cards and journals.
In a nutshell, the author, Gaines Baty, is a Dallas-area CEO and former all-conference football player at Texas Tech. Several years ago, he began doing some research to write a book about the dad he never really got an opportunity to know -- All-American Texas A&M QB Buryl Baty. Long story short, Baty was an all-everything quarterback and local hero who left A&M to serve in WWII. He came back after the war in Europe, re-enrolled, won big, was drafted by the NFL's Detroit Lions, shunned professional football and chose instead to coach at an impoverished school (Bowie High) in El Paso. There, he took a group of Mexican American kids who'd never won a thing or really been fought for in any way (Baty took a real stand against some deep-seated bigotry before anything like a civil rights movement began) and not only greatly shaped their character, but led them to multiple championships. Then, just as they were preparing to win a third, he was killed in an auto accident on a scouting trip. He was 30 years old (a few of the many pics we have are below). Gaines was just three.
50 years later, Gaines embarked on a journey to get to know his dad and tell his story. He interviewed dozens of his former players (who say he completely changed their lives and the course of destiny for their families for generations) and those he played against (he was a contemporary of guys like the legendary Doak Walker and Tom Landry and played them toe to toe. Hall of Fame coach Raymond Berry says, in fact, that Baty was the best back he ever coached). Sept.15 -- Oct. 15 being Hispanic Heritage Month, btw, and the ongoing immigration debate makes what he did all the more relevant.
The book comes highly recommended by the likes of Roger Staubach
Have you ever done your children's homework for them? Have you driven to school to drop off an assignment that they forgot? Have you done a college student's laundry? What about coming along to Junior's first job interview?
These examples are drawn from two new books — How to Raise an Adult by Julie Lythcott-Haims and The Gift of Failure by Jessica Lahey. Both are by women writing from their experience as parents and as educators. Lahey is a middle school teacher and a writer for The New York Times and The Atlantic; Lythcott-Haims was the longtime freshman dean at Stanford.
The books make strikingly similar claims about today's youth and their parents: Parents are "too worried about [their children's] future achievements to allow [them] to work through the obstacles in their path"
This show is sponsored by Gracefully-Yours greeting cards, America's leading inspirational greeting cards. For more information visit www.shop.gracefully-yours.com.
Life Lessons with Linda Knight, author of Promises for Dynamic Living, a new 80 day devotional. It is an 80 day devotional. Each day I take a promise of God, write an inspirational or thought provoking paragraph, list lessons and truths, give a short prayer, and ask application questions. The last section is a list of related verses. God’s promises are repeated in part or whole throughout His Word and confirm His desires for us.
This show is presented by Gracefully-Yours greeting cards and journals, America's favorite inspirational greeting card. Visit www.shop.gracefully-yours.com for more information on Church Kitchen Ladies.
Happy October Family. Today we are talking about the things that we can learn from wealthy people.
I know a lot of people who obtained their money the quick way and they spend it the quick way to. But I am talking generational wealth. Let's talk about how the real wealthy people save and protect their money. All right here on the Cheap Cheetah Money Show™
in Self Help
We all have the capacity to be victorious in our life. Guest Kimesha Coleman wants nothing more than to help us progress from victim to victor by overcoming insecurities and low self-esteem. The CEO of Kimesha Coleman Coaching, Kimesha is a transformational coach, motivational speaker, and the author of He Loves Me Not: Buried Tears of Betrayed Love. Her book inspires readers with its candid format, each chapter a portrayal of her remarkable story, which she adeptly transforms into motivational jewels.
Her website is coachingbykimesha.com.
CTHRadio unites healing specialist with childhood trauma survivors. Your host, Susan Jacobi, a thriver after childhood abuse, is the author of How to Love Yourself: The Hope after Child Abuse. She shares her healing journey… and her FREE ebook. CLICK here for a FREE copy of 11 Tools for Happiness. You can reach Susan directly at firstname.lastname@example.org.
Author Robert Wintner shares his life lessons and insights from books and biography....1969 & Then Some and Brainstorm.
1969 was that pivotal year for the baby boomers. Young and innocent, they were given the ultimate freedoms and were faced with growing up.
This touching, hilarious memoir is the true story of a late sixties grand tour of Europe—a life- defining parable, for those who remember and for those who can’t. Never before and not since have a handful of seasons so exquisitely defined the difference between right and wrong. With the gift of youth they saw, sensed, and savored the laughably clear distinction between profit motive and greed, between truth and propaganda, between national interest and defense contractors, between a lovely cloud of smoke and the smoke of napalm, and between the phantoms of security and the dangers of complacency and atrophy.
Stoned to the gills and then some, these
adventurers saw and felt and knew things that no generation before did. Some fully engaged in the counterculture while others merely observed, sticking
a left foot in, pulling a left foot out, but not quite jumping to the full hokeypokey.
It was an incredible time of self-discovery, of love, and of finding out what you were made of.
This show is presented by Gracefully-Yours greeting cards and travel journals, America's favorite insprirational social expression products.
Visit www.shop.gracefully-yours.com today.
When a customer asks you what makes you different than your competition and you say "we're better." Eek! Unfortunately, that is the answer the pops out of most salespeople's mouth. According to "who" are you better?
Join us for a lively interview with Mark Boundy, sales consultant extraordinare. Mark is the President of Boundy Consulting, a Miller Heiman Sales Consultancy.
Mark is going to share about how to truly differentiate yourself in the marketplace.
Drawing from over 25 years of business and sales leadership experience, Mark Boundy founded Boundy Consulting to help clients grow business – Profitably. He has helped companies in a variety of industries become more customer-centric.
He has helped customers in a wide variety of industries including banking, construction, electronics, telecommunications, technical services, medical equipment, education, financial services, manufacturing, and industrial equipment. Mark holds a degree in Business Administration (with high distinction) from the University of Michigan’s Ross Business School. He lives in Phoenix, Arizona, father of two grown sons. He is an avid mountain biker while not engaged in real estate rehabs and repairs.
WHEN IT COMES TO MAPPING OUT A FINANCIAL PLAN, RECENT RESEARCH REVEALS A STARTLING NUMBER OF ADULTS DO NOT HAVE LIFE INSURANCE. THAT’S ESPECIALLY TRUE WHEN WE’RE TALKING ABOUT YOUNG PEOPLE, SINGLES OR STAY-AT-HOME PARENTS.
THE TRUTH IS, IF YOU LOVE SOMEONE OR OWE SOMEONE, THEN YOU NEED THIS TYPE OF PROTECTION.
DURING LIFE INSURANCE AWARENESS MONTH, TO CLARIFY WHAT PEOPLE NEED AT DIFFERENT STAGES OF LIFE, IS MARC SCHWARTZ, FROM THE NON-PROFIT GROUP, LIFE HAPPENS.
· LET’S START WITH A QUICK RECAP OF SOME ASTOUNDING FACTS – YOUR ORGANIZATION RECENTLY DID SOME RESEARCH AND FOUND THAT 40% OF ALL ADULTS DO NOT HAVE LIFE INSURANCE TODAY. WHAT DO YOU THINK IS BEHIND THAT?
WHO ARE SOME OF THE DIFFERENT GROUPS OF PEOPLE WHO CAN BENEFIT FROM LIFE INSURANCE BUT MAY NOT REALIZE IT?
· WHAT ARE SOME OTHER EXPENSES PEOPLE MAY NOT REALIZE LIFE INSURANCE CAN HELP WITH?
· ARE THERE ANY DIFFERENCES IN THE ATTITUDES OF YOUNGER GENERATIONS AND OLDER ADULTS WHEN IT COMES TO LIFE INSURANCE?
· SO WHY A MONTH DEDICATED TO LIFE INSURANCE? TELL US A BIT ABOUT LIFE INSURANCE AWARENESS MONTH IN SEPTEMBER.
Marc P. Schwartz, J.D., CLU, is principal of Los Angeles-based Windsor Insurance Associates, Inc. and has more than 20 years of experience in the life insurance industry. Windsor markets life insurance products and services to independent personal producers. Schwartz is the 2014 chair-elect of the board of directors of Life Happens.He received his J.D. from The American University Washington College of Law and his undergraduate degree from USC.
Popular guest Marty Babits returns to Life Lessons with I'm Not a Mind Reader. Call into 646-727-2255 to talk live with Marty about marriage, dating and relationships at work.
This show is sponsored by Gracefully-Yours greeting cards and journals, America's favorite inspirational social expression products. Visit www.shop.gracefully-yours.com for special discounts including free shipping.
Life Lessons at the Office....is seeking advice a sign of weakness? Host and author Rick Tocquigny (When Core Values are Strategic), discusses why ego gets in the way of seeking advice. Stop being so high and mighty and seek advice from others.
This show is presented by Gracefully-Yours greeting cards and journals, America's favorite inspirational greeting cards and journals. Visit www.shop.gracefully-yours.com for more information.
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