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Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters by Linda J. Popky
This on demand audio series is a part of the Executive Girlfriends Group Vignette Series. Chicke Fitzgerald interviews Linda J. Popky. The original live interview was 4/24/15.
If you're a CEO or a CMO who is tired of wasting money on me-too marketing that doesn't work, you must read this book. With all the new marketing techniques accessible to the masses, it’s becoming harder and harder to stand out from the crowd. The result is more and more messages, hitting us more often in new and more intrusive ways. For customers, it’s a lot of noise.
Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters introduces the Dynamic Market Leverage Model, which measures marketing clout by looking at eight core marketing disciplines and five additional Momentum Factors that can help an organization focus on those key aspects of the marketing function that will provide the most significant returns on their marketing investment.
Award-winning marketing expert Linda J. Popky, the founder and president of Leverage2Market Associates, transforms organizations through powerful marketing performance. She lives and works in Silicon Valley, where she’s been involved with many of the companies who developed and deployed the technologies that have changed the world over the last twenty-five years.
Her website is http://www.leverage2market.com/about-us/
To order the book click HERE
For more information about the Executive Girlfriends' Group see: http://www.executivegirlfriendsgroup.com
Please join us in welcoming our beloved guest Amaya Victoria
Magnificence is the premise of all the work that Amaya Victoria does as a healer, channel, visionary, and spiritual teacher whether it is in the workshops, classes, individual sessions, or the mentorship program that Amaya facilitates. Amaya’s vision is always on the magnificence of the individual or group. Amaya helps others to heal by seeing their magnificence and encouraging this magnificence to radiate outward, which facilitates the healing of old wounds and traumas.
“There is a magnificence shining in each of us. This magnificence is eternal. This is our birthright, for magnificence is within all things large and small.”
Host Lori Wilk of Successipes welcomes Douglas Hale to this show to talk about how he launched his own consulting company based on his business experience in helping business owners for more than 25 years to launch and grow successful companies. Douglas Hale teaches us the power of cultivating strong relationships with other business owners and in constantly learning and being willing to grow. His words of wisdom and experience with more than 30,000+ business owners are invaluable to other business owners. On this show we'll be talking about what businessnes need most.We'll be covering topics of business consulting and who should get the help of consultants and what to look for when they hire others to guide them with the intentions of getting results. Douglas Hale will help our audience consider the value of creating and developing strategic partnerships and some best practices for business success. We'll talk about money and what it means to businesses to be able to have cash flow, sustain growth, to have the tools they need for business operations and expansion, and how to obtain the capital so your business can possibly buy inventory at better prices and reduce costs, thereby increasing profitability. Finally, we'll be talking about what it takes to flourish as a collaborative entrepreneur. Join the conversation at 347.237.5638. You can reach Douglas Hale at (305) 720-5710. http://www.businessfinanceusa.com
Our show is also brought to you by Forbes. Be Inspired. Subscribe and Save. Click and save http://bit.ly/ForbesonBYL
For your business success call Doug at
Welcome to our Global Languages Classroom. We are Joy, Gladys and Virmared for the course of Curriculum Constructs and Assessment for Global Languages in University of Phoenix Online. This episode is fulfilling the requirements for our last team project: Parent, teacher and community collaboration. We extend our most profound appreciation to our facilitator Dr. Cryder for all that we have learned in class and for providing a significant spectrum of online learning experiences. :)
Sifu Kelly Larsen is a spiritual teacher, author, Registered Nurse, Certified Massage Therapist, Reiki Master-Teacher, and martial artist. She has studied the human form, health and well-being, and personal development from diverse perspectives for over 30 years. In 2001 Kelly began studying spiritual development under renowned Dr. Mitchell Earl Gibson. Under his guidance she began unraveling the mysteries of enlightenment, as well as deeper aspects of the soul, mind, and human consciousness.
In 2013 Dr. Gibson retired from teaching his spiritual development program called the Living Soul Course. At that time Kelly Larsen became his first Advanced Instructor for that program. The Advanced Living Soul program is a rigorous spiritual development program designed to take the initiate through the early stages of developing the students Body of Light. It is also designed to create a conscious connection with this higher aspect of self, as well as creating a strong personal connection with the elements of creations and the spiritual world.
In November 2013 Sifu Kelly Larsen published her first book Keys To Unlocking Your Inner Power – Empower Your Life & Spiritual Practice . This acclaimed book contains a wealth of information acquired over 30 years of intense study. It explores the foundation of the human soul and spiritual world and the integration of our physical form and life with our spiritual form. In addition the book provides realistic tools, meditations and exercises to help the reader find inner peace, healing, and positive spiritual growth.
PREPARING GREAT URBAN EDUCATORS
Lead Clinical Faculty educator TRICIA PETERSON at The Urban Teacher Center
Presented by LEARNING BIRD
Lynn Smith started her coaching career while she was still a student in the 12-month coaching certification program, Health Coach Training. She launched her programs, websites and global teleclasses as she was preparing for graduation.
Working as a women's weight loss coach, Lynn began to identify specific emotional factors that contribute to emotional eating and being overweight. This resulted in Lynn creating a signature program that focused on shifting those inner issues. Lynn's passion is helping women step into their power and learning to love and value themselves.
That passion led her to become a certified Tapping into Wealth coach, where she specializes in helping women entrepreneurs overcome the inner obstacles to being seen and earning their worth.
My mission is to help women business owners step up, stand out, and earn their worth.
There are some financial self-sabotages that hit women particularly hard:
One is perfectionism
Another is not wanting to be seen. We hide. We don’t want to be in the spotlight. But if you can’t be visible, perfect clients and customers can’t see you.
A third, which is a biggie, is feeling deserving. If a woman has nagging thoughts of “Am I good enough?” it’s sending out the message of “I don’t deserve more.”
Nobody wants to talk about this. But if someone doesn’t, women aren’t going to find the help they need.
If you aren’t experiencing the success you desire, there may be these things at play below the surface.
You can’t change your relationship with money until you change your relationship with yourself.
That’s why I’m here. My mission is to help women entrepreneurs experience success faster than I did.
Award-winning Artist Carl Childs is going to share special tactics and advanced manuevers in Star Trek Online (STO). STO is played on your favorite laptop or desktop computer! We are going to do a card spotlight on Star Wars Force Collection! SWFC is played on your android phone or tablet. We are going to show and tell you how to use the Corellian Gambit to exchange a 3* or 4* card live! Card Spotlight: Lando, QGJ, Captain Panaka. Special "Sniper" placement. Strategic Intel of Star Fighters types, cost, build time, Atk/Def & size in formation. Review and complete all daily goals! We will review all the daily goals with you. We will tell why and the benefit of completing daily goals. Legion advantages and wish list options. Listen to Anikin Skywalker dual wield! Listen to Zam Wesell a female shapeshifting bounty hunter take those sniper shots!
We are launching our Teacher Tuesday feature with one of the most well known superstars of the teacher blogging world!
We are so proud to have Deanna Jump as our guest this week on WatchDOGS Radio. Deanna is an award winning teacher. She has taught Kindergarten and First Grade for 18 years and holds a Bachelor's, Master's and Educational Specialist degree in Early Literacy and Reading. Deanna has a passion for creating and sharing grade level appropriate units and activities that incorporate national teaching practices and make learning fun. She is the number one seller for TeachersPayTeachers.com.
Deanna has been featured on CNN News, CBS This Morning, The Steve Harvey Show, Time Magazine, Business Week, Huffington Post, AOL News, Inc. Magazine, Ed Tech Magazine, Yahoo Online News, Ed Surge Magazine and Scholastic Instructor Magazine. Deanna has presented to thousands of teachers across the country and shares educational ideas and strategies through her highly popular blog, mrsjumpsclass.blogspot.com.
Step #2 of the all important Watch D.O.G.S. 7 Steps to Success is to get the teachers engaged in letting WatchDOGS serve them in a way that supports the teachers in the classroom.
Please feel free to call in with questions and/or comments for Deanna. 215-383-3728.
Today we are discussing strategic marketing and we hope that you will join us! If you like the show, like us on facebook, https://www.facebook.com/websnoogie, or fill out a support ticket on our website at https://www.websnoogie.com/support.
Also, view our SEO and web mrketing product offerings at: https://www.websnoogie.com/omaha-seo-and-enterprise-marketing/
ASCD on TEACHER SELF REFLECTION
and the upcoming ASCD CONFERENCE ON TEACHING EXCELLENCE IN NASHVILLE
Great Books Foundation presents the authors of the ASCD book "TEACH,REFLECT, LEARN: BUILD YOUR CAPACITY FOR SUCCESS IN THE CLASSROOM, Pete Hall (@educationhall) and Alisa Simeral
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