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In today's economy, everyone is more conscious of the money they are spending. Now, you have decided that you want, or maybe need, to have a business of your own. Starting out small helps you to control expenses more easily, but at the same time, you want to use every resource possible to help your business succeed. You don't have to spend a fortune to start a business. You can take what you know, add it to what you already have on hand, and start a successful business on a shoestring. A small b
Join Regina Essel and guest, Jessica Swanson. Jessica is the Founder and President of Shoestring Marketing and has helped thousands of small business owners, all over the world, implement low-cost, high-impact marketing campaigns.
Armed with years of teaching and an M.S. in Written Communications, Jessica takes complicated marketing concepts, turns them upside-down, and makes them incredibly simple and outrageously straightforward.
Known for her energy, passion and “get-it-done” attitude, Jessica shares her savvy marketing tips through her information-packed blog at www.ShoestringMarketingUniversity.com.
No matter what business you are in. Marketing is the foundation of your business. Tune in and learn ways to market your business effectively and efficiently..the savvy, smart way!
Your host is Regina Essel, Founder and Managing Director of the Savvy Entrepreneur Women's Network and Savvy Entrepreneur Woman.
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